Shane Smith, a Vice co-founder, says Viacom supplied not just money but technological know-how. He claims VBS will have $4.5 million in profit in its first year - "shitpiles of money," to use his term - thanks to the film and TV projects that are stemming from its online videos. (According to two people familiar with the terms, MTV Networks' commitment to fund the startup costs of VBS could translate into a half-interest in VBS four years from now.)
"This is the company that invented fragmentation in the cable world," he says. "In the digital world we're going to take the fragmentation further. Through Flux and other methods, we're going to link all those communities together and monetize them."
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