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the gold at the end of your rainbow
July 10, 2010 5:16 PM   Subscribe

Unicorn Booty features gay-friendly North American businesses who buy a day to be featured with their own custom YouTube video, social media presence, and the opportunity for readers to win or obtain their products at a discount. 10% of their profits go to a different LGBTQ organisation per quarter. Past businesses featured include travel companies, cycling clothing, and grooming products dedicated to gay people.
posted by divabat (20 comments total) 10 users marked this as a favorite

 
That logo ... I want it.

On everything.
posted by Avenger at 6:05 PM on July 10, 2010


Hunh, I first saw that unicorn as a github error image. Strange.
posted by jmhodges at 7:00 PM on July 10, 2010 [1 favorite]


This is totally fucking brilliant. Displaying the calendar... the giveaway to one random commenter per day... I'm really impressed.
posted by fiercecupcake at 7:09 PM on July 10, 2010


LGBTQ-specific? Unicorns are for everybody.
posted by monocyte at 7:40 PM on July 10, 2010 [1 favorite]


See I thought for sure this was going to be about this unicorn booty.
posted by emjaybee at 8:31 PM on July 10, 2010


I follow them on Twitter and they recently had to fight to stay active on Facebook - which had summarily ejected them for murky reasons.
posted by greekphilosophy at 9:08 PM on July 10, 2010


Believe me when I tell you that unicorns are vastly overrated.
posted by item at 1:16 AM on July 11, 2010


Shush you, that's normal horse talk.
posted by artificialard at 2:03 AM on July 11, 2010


Ah the equal right to Web 2.0-ify and encourage people to sell their social connections in exchange for crap. We've come so far. Marriage will be just around the corner.
posted by edbles at 3:36 AM on July 11, 2010 [2 favorites]


Looking at that web site is like reading junk mail flyers. Ugh.
posted by Short Attention Sp at 4:00 AM on July 11, 2010


So I'm supposed to chose a business not because it delivers a better product, but because it's "gay-friendly"?

Well that sounds cool. What if we substitute "Hungarian-friendly"? Meh. "Fundamentalist Christian-friendly"? Um. "Sharia-law friendly"? Uh-oh.

Yeah, not so cool. It's great that businesses are gay-friendly (and I'd definitely prefer not to patronize businesses that are "gay-antagonistic" or anti-gay), but this idea of preferring businesses for otherwise-unrelated ideological reasons just further Balkanizes America.
posted by orthogonality at 4:18 AM on July 11, 2010


1) Shit, you can sell anything these days by claiming "ten percent of our profits go to X cause." I wonder how many of these claims are lies, or the "cause" is also run by the same people selling whatever shit they're selling. Ah, the politics of consuming in properly political ways. I'll have another sip of my organic fair trade coffee (10 percent goes to support sustainability --- of Starbucks!) while I ponder it all.

2) Isn't it just a little infantilizing the way gay culture is portrayed in the media (including the gay media) as if gays were all little girls? Unicorns, rainbows, sparkly, shiny things. Plus ca change.
posted by fourcheesemac at 5:51 AM on July 11, 2010 [1 favorite]


I am going to start a Hungarian, gay, fundamentalist-friendly business. Not many customers, but imagine the loyalty of the few I can find.
posted by fourcheesemac at 7:02 AM on July 11, 2010 [4 favorites]


...as if gays were all little girls? Unicorns, rainbows, sparkly, shiny things

Well, what about us gays who like unicorns, rainbows and sparkly shiny things? Are we allowed to do that or have we just been brainwashed by the infantilizing media?
posted by Avenger at 8:26 AM on July 11, 2010


10% is not enough, re... oh wait, 10% is pretty good actually. Woot for twinks so?
posted by Iteki at 1:14 PM on July 11, 2010


Well, what about us gays who like unicorns, rainbows and sparkly shiny things? Are we allowed to do that or have we just been brainwashed by the infantilizing media?

Fair enough. Lots of people like unicorns and shiny things, though.
posted by fourcheesemac at 3:40 PM on July 11, 2010


Yeah, not so cool.

If you wanted to support Sharia law and two businesses offered more or less indistinguishable products except one was Sharia law–friendly (whatever that would mean) and the other wasn't, then, yeah, you should probably patronize the first.
posted by kenko at 7:21 PM on July 11, 2010


I, for instance, would rather do business with unionized operations than union-busting operations.

OH NO I'M TEARING APART AMERICA'S SOCIAL FABRIC!
posted by kenko at 7:23 PM on July 11, 2010


Sometimes unicorns go dark... and contain evil wobbles.
posted by Unicorn on the cob at 8:49 PM on July 11, 2010


The candy mountain is a lie.
posted by edbles at 10:17 AM on July 12, 2010


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