2007 Signalled his intention to abandon the "Beyond Petroleum" mantra of his predecessor in a speech at Stanford University in which he said too many people at BP were "trying to save the world".One gets the distinct impression Mr. Hayward has been working to fix this bug.
There is negative value in the brand nowEven aside from BP being (as JPD says) in a commodity business where the brand isn't that important, the average gasoline buyer would never make the connection between a new "Itishbray Etroleumpay" company and BP.
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Eh?
posted by pyrex at 10:53 AM on July 11, 2010 [1 favorite]