Caring with cash
July 28, 2010 7:49 AM Subscribe
Shared social responsibility
- When customers could pay what they wanted in the knowledge that half of that would go to charity, sales and profits went through the roof ... Gneezy describes the combination of charitable donations and paying what you like as 'shared social responsibility', where businesses and customers work together for the public good.
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posted by kliuless (19 comments total)
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