the result is a rather interesting dynamic: both people at the club and those watching at the home are using twitter throughout the party. being at the club this made for a weird situation where probably half the people on the dancefloor had an iphone in their hands the whole night. so more interaction with people on the interwebs, less with those around you - real virtual partying (or something like that). the other consequence of the live streaming is there is some serious attention whore action going on, as partygoers do their best to get on camera.
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