August 20, 2010 7:38 AM Subscribe
A lot of old advertising, like the copy here, reads like literate AOL kids. They spell and capitalize and punctuate, but they're still hype machines stuck on exclamation marks and shouting and… boldface and underlines. Today, the fashion is for much shorter ad copy. If sound came along today, we'd come up with a catchphrase and call it a day. "Hear the difference." In 1929, if you didn’t have at least five catchphrases, some capitalized buzzwords, and several exclamation marks, you just weren't with it.
posted by The Winsome Parker Lewis (6 comments total)
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A few years ago, Sam Stoddard of RinkWorks
fame (discussed previously
) dusted off his 1929 Film Daily Yearbook
for an exhibition of the craziest advertising ploys recommended by early Hollywood execs. The ten-part series is a small portion of the cinephile podcast/blog All Movie Talk