Generating Buzz

September 1, 2010 8:23 PM

Beelboard for a public-awareness campaign. La traduction anglaise.
posted by mattdidthat (16 comments total)

Oooh! I drink Banrock!

*slinks away*
posted by toodleydoodley at 8:49 PM on September 1, 2010

Now THIS looks like a job for the hivemind!
posted by humannaire at 8:57 PM on September 1, 2010 [2 favorites]

That's a shoe in for Worst Idea of the Year Award. Or at least a nomination.
posted by zardoz at 9:44 PM on September 1, 2010 [1 favorite]

Well, now there's an example of marketing buzz.
posted by Kattullus at 9:54 PM on September 1, 2010 [1 favorite]

Yes, I imagine covering a billboard with queen bee pheromones is an excellent way to support the continued survival of the swarm.
posted by East Manitoba Regional Junior Kabaddi Champion '94 at 9:59 PM on September 1, 2010 [6 favorites]

Oh hey, I just repeated the joke in the title. I'll go repent by flying repeatedly into a pane of glass.
posted by Kattullus at 10:04 PM on September 1, 2010 [5 favorites]

I'm taking a truckload of this Queen pheromone stuff to the next Republican National Convention. Pressurized. With a fire-hose.
posted by Azazel Fel at 10:09 PM on September 1, 2010

Huh. Why do you suppose they pheromonized the background instead of the letters?
posted by klarck at 10:46 PM on September 1, 2010

une marque de vin anglaise

So in order to save the bees, you have to drink wine made from thistles or elderflowers or, God forbid, Muller-Thurgau? If only some enterprising Aussie winemaker who was "très en phase avec l’environnement" could somehow get involved...
posted by GeckoDundee at 10:53 PM on September 1, 2010

:-0
posted by Scattercat at 10:57 PM on September 1, 2010

Wow! 5p per bottle sold....
posted by bonobothegreat at 11:02 PM on September 1, 2010

Wow! 5p per bottle sold....

It adds up. They've donated £2.3 million to 95 environmental projects worldwide.
posted by GeckoDundee at 11:07 PM on September 1, 2010 [2 favorites]

I help save the bees by planting ground cover (instead of grass) that bees absolutely love the flowers of. Any given afternoon there are dozens of bees milling about that I can see, and if I look closely, scads more walking about on the flowers. The shade comes, the flowers snap closed, and the bees fly home immediately. Harmless little buggers, too; I walk through 'em all the time.

Somehow providing small environments that feed them seems like a better approach. I encourage you all to do it, too. No billboard required.
posted by davejay at 11:08 PM on September 1, 2010 [4 favorites]

East Manitoba Regional Junior Kabaddi Champion '94: "Yes, I imagine covering a billboard with queen bee pheromones is an excellent way to support the continued survival of the swarm."

My first thought. So all those bees are going to pound their little heads against the board trying to find/protect their queen until they die, right? That's fucking sad.
posted by Splunge at 5:23 AM on September 2, 2010

The blogger who posted it says in the comments "l’agence a affirmé qu’il n’y a eu aucune abeille morte." So, no bees were harmed^* in the making of the advert. According to the ad agency anyway. And who can you believe if not an ad agency?

^*Well ok, none of them were killed.
posted by GeckoDundee at 6:19 AM on September 2, 2010

I always wonder if the use of bt (bacillus thuringus) is harmful to bees. It's supposed to be "harmless and environmentally friendly," but hell, it kills mosquitos. Butterflies, too, right?
posted by toodleydoodley at 7:23 AM on September 2, 2010