This car (100 mpg): 1.0 gallons per hundred miles Prius (50 mpg): 2.0 gallons per hundred miles Yaris (32 mpg): 3.1 gallons per hundred miles Tacoma pickup 4 cyl 2wd (22 mpg): 4.5 gallons per hundred miles Tacoma pickup 6 cyl 4wd (15 mpg): 6.7 gallons per hundred milesThe fuel savings of choosing this car over the common Prius (or of the Prius over the Yaris) are less than half that of choosing one version of a pickup over another-- but people are totally unaware of this, since the difference between 50 and 100 mpg is so much greater than 15 and 22 mpg. But that's highly misleading. If you instead put it in terms of "this is how much gas you'll have to buy every day," people will get it.
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posted by tommasz at 9:12 AM on September 16, 2010 [1 favorite]