Newspapers and paywalls, some data from The Times
November 2, 2010 1:30 PM Subscribe
posted by philipy (48 comments total)
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Some data on newspapers and paywalls, as The Times reveals some of their numbers
and chooses to look on the bright side of the data, while others are more skeptical
While Times editor James Harding described giving news away for free as "suicidal economics", others saw building a paywall as equally masochistic. But it seems Rupert Murdoch's personality
is such that: "What he is always doing is demonstrating a level of strength and will and resolve against which the other guys, the weaker guys, cower. He can take more pain than anybody else."
From the data and analysis around, it seems The Times in its paywall form has lost at least 87% of its subscribers
if not more, and pageviews per user and dwell time are also down
. Print sales have continued to fall
despite the content no longer being available for free online. Overall it is likely The Times is now making less money online than before the paywall was implemented.
Ultimately however, as several of the linked articles say, Rupert Murdoch is playing a long game, and the jury is still out.