“We can cater which content we present to you based on who you are,” Durkin said. “How many people are in the room when an ad is shown? How many people are in the room when a game is being played? When you add this sort of device to a living room, there’s a bunch of business opportunities that come with that.”One example given was that the Kinect could identify sports jersey worn by players and deliver ads specific to their team. The Kinect platform works with its array of video- and infrared cameras, 3D depth sensors, and stereo microphones, all attached to a motorized platform which can follow players' movements.
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