August 31, 2001

3:29 PM

In 1999, every company worth its salt was trying to figure out how to pretend that it was a "dot com". Now even the real dot-coms who have survived and prospered (they an't all dead, you know) are trying to figure out how to pretend that they aren't really like that. It's a sign of the times.
posted by Steven Den Beste (6 comments total)

This is the kind of thing that can really sour my dough, you know? The commercial side of the web is just a marketing wasteland, commandeered by the Old Guard of businessfolk...the people who think that "eCruiter.com" is a good name. It is not.

The internet won't last in its current form! YOU HEARD IT HERE FIRST, FOLKS!
posted by Succa at 4:53 PM on August 31, 2001

what's so bad about ecruiter?

and how does fatbrain sound like a dotcom (aside from the reputation) like intranet solutions does?

good post, by the way steven.
posted by lotsofno at 5:06 PM on August 31, 2001

The hackneyed use of e or i to signify that yes we have some type of server and internet connection going. We just think they could be putting a little more work into this.
posted by skallas at 5:37 PM on August 31, 2001

ei ethink ethat eCruiter eis ea egreat ename. iDon't iyou icyber-ethink?

doomed. all of them. and Dated. Though, generic words with a dotcom attached [like Pets.com] are dumber, because you can't trademark generics. Ha!
posted by th3ph17 at 5:47 PM on August 31, 2001

doh... i guess my usage of i with inthegray, which was my site based on selling nthegrays wasn't too clever...

sorry if that was a plug, it was the only way i can think of using that joke...
posted by lotsofno at 10:23 PM on August 31, 2001

All the post-dotcom names are so depressingly similar, too. Invariably a meaningless conglomeration of syllables ending in 'ent' or 'ant' or 'eo' that some marketer thinks invokes 'reliability' or 'customer-friendliness' when in reality it just means you can't remember which company is which.

(own company went through exactly the same thing. sigh.)
posted by BobInce at 1:09 AM on September 2, 2001