We acknowledged the man was shown holding the burger in various other shots during the ad but noted in those shots the burger was either not fully visible or was not the focus of attention, and considered that the relative size of the burger to the mans hands had not been established in these images. We purchased three Tendercrisp chicken burgers and noted the thickness of the burgers, the quantity of additional fillings (such as salad) and the subsequent overall height of the product was considerably less than appeared in the ad.
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