A crucial factor in current legal analysis of derivative works is transformativeness, largely as a result of the Supreme Court's 1994 decision in Campbell v. Acuff-Rose Music, Inc. The Court's opinion emphasized the importance of transformativeness in its fair use analysis of the parody of "Oh, Pretty Woman" involved in the Campbell case. In parody, as the Court explained, the transformativeness is the new insight that readers, listeners, or viewers gain from the parodic treatment of the original work. As the Court pointed out, the words of the parody "derisively demonstrat[e] how bland and banal the Orbison [Pretty Woman] song" is.Other aspects of fair use include whether the derivative work was for-profit (it was), whether it impinged on the market value of the original (it seems like it would be hard to make a case for this, unless the photographer intended to submit his photo to be considered as a magazine cover). I should point out that Labelle's work is under a creative commons non-commercial license, according to his flickr page. I believe that, since this is commercial work, that shouldn't make a difference.
The modern emphasis of transformativeness in fair use analysis stems from a 1990 article by Judge Pierre N. Leval in the Harvard Law Review, Toward a Fair Use Standard,[14] which the Court quoted and cited extensively in its Campbell opinion. In his article, Judge Leval explained the social importance of transformative use of another's work and what justifies such a taking:I believe the answer to the question of justification turns primarily on whether, and to what extent, the challenged use is transformative. The use must be productive and must employ the quoted matter in a different manner or for a different purpose from the original. ...[If] the secondary use adds value to the original--if the quoted matter is used as raw material, transformed in the creation of new information, new aesthetics, new insights and understandings--this is the very type of activity that the fair use doctrine intends to protect for the enrichment of society.
Transformative uses may include criticizing the quoted work, exposing the character of the original author, proving a fact, or summarizing an idea argued in the original in order to defend or rebut it. They also may include parody, symbolism, aesthetic declarations, and innumerable other uses.
So although the court stated that where freedom of expression is at issue courts may need to place less weight on this hierarchy of factors and more on other factors, such as the political importance of the contents of the work,199 copyright won out in the end: “We do not consider it arguable that article 10 [of the Human Rights Act 1998] requires that the Telegraph Group should be able to profit from this use of Mr Ashdown’s copyright without paying compensation.”200 In other words, market impact (which is mindful of remunerating the author) may trump freedom-of expression claims and appears to be the most important consideration.posted by outlandishmarxist at 9:34 AM on December 25, 2010
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posted by Max Power at 6:50 AM on December 25, 2010