Drawing on the results of a six-country study of media viewing habits, cultural, political and cognitive dispositions of viewers of Al-Jazeera English in comparison to viewers of CNN International and BBC World, the authors outline two findings: (1) viewers worldwide turn to particular broadcasters to affirm rather than inform their opinions, meaning the global news media are likely to reinforce existing attitudes and stereotypes of cultural ‘others’; and (2) the longer viewers have been watching Al-Jazeera English, the less dogmatic they are in their thinking and thus more open to considering alternative and clashing opinions.
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