Star Light, Star White II
December 29, 2010 11:39 AM Subscribe
ELLE does it again.
posted by hermitosis (107 comments total)
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Indian actress and former "Miss World" Aishwarya Rai Bachchan is said to be considering legal action after becoming the most recent victim
(previously on MeFi) of the magazine's skin-lightening addiction. In India color
is strongly associated with caste, and lightening is a multimillion dollar industry
"...A 2008 Times of India
report also claimed via an anonymous source, that Rai had been replaced in a L'Oreal campaign because she'd refused to endorse a skin-lightening cream. 'It was the fairness cream that bothered Aishwarya,' the source is quoted as saying. 'She said that she didn't want to promote a fairness cream especially in India where one's skin colour is such a big issue. She will never promote a product that discriminates on the basis of one's skin colour. Ours is a society where biases are so prevalent that she will do all she can to curb it.'"