Starbucks introduces a new logo
January 5, 2011 1:14 PM Subscribe
Starbucks unveils a new logo.
posted by litnerd (142 comments total)
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They're taking a no-words branding approach.
Official statement from Starbucks says:
"Our new evolution liberates the Siren from the outer ring, making her the true, welcoming face of Starbucks. For people all over the globe, she is a signal of the world’s finest coffee — and much more. She stands unbound, sharing our stories, inviting all of us in to explore, to find something new and to connect with each other. And as always, she is urging all of us forward to the next thing. After all, who can resist her?"
Some have already deemed it a hot mess
Others see the wordless logo as part of Starbucks' natural evolution into a world-recognized brand, with better potential for international expansion