The Chase

January 9, 2011 5:19 AM

The Chase through digital reality. It's an intel ad.
posted by twoleftfeet (16 comments total)

WHAT ARE YOU SELLING JUST TELL ME I can't take the ambiguity anymore...
posted by Ritchie at 5:36 AM on January 9, 2011 [2 favorites]

They're selling Sandy Bridge.
posted by Rhomboid at 6:03 AM on January 9, 2011

That's pretty clever use of space and context.
posted by fake at 6:11 AM on January 9, 2011

Generic and predictable sexyAd is generic and predictable sexyAd.
Also, could someone set up a donation page for Intel? Because they must be hurting if they need the free publicity on the blue. [/rage]
posted by Foci for Analysis at 6:30 AM on January 9, 2011 [1 favorite]

But still, it was probably rendered (not in real time) on a Mac with After Effects... ; -)
posted by sammyo at 6:49 AM on January 9, 2011 [1 favorite]

would that be a Mac running on an Intel processor?
posted by Dr. Twist at 6:51 AM on January 9, 2011 [2 favorites]

I miss the dancing clean room techs. Wait, no I don't.
posted by infinitewindow at 7:26 AM on January 9, 2011

There parts that were clever but I think it could have benefited from smoother transitions, and maybe fewer of them. On the other hand, the point of the ad is showing how fast and multi-tasking and multiplicitous the new processor is...eh, whatever. It's just an advert.

How many more tones can intel put in their little sign off jingle? Maybe they should have a church choir. Or a boy's church choir. Or a little old lady from Nepal croaking out the words. But really, they can only blow up that thing so far...
posted by boghead at 7:29 AM on January 9, 2011

"If it happened on my computer she would probably end up in porno."

YouTube's comments system never lets me down.
posted by dougrayrankin at 7:42 AM on January 9, 2011

Clearly owes a big debt to this video from a few years back.
posted by fungible at 8:04 AM on January 9, 2011 [1 favorite]

Anandtech's overview of Sandy Bridge. Ad notwithstanding Sandy Bridge is, in fact, pretty rad.
posted by tracert at 8:34 AM on January 9, 2011

Clearly owes a big debt to this video from a few years back.

Except the Intel ad was cute/clever and I wanted to murder the creator of this video (and the singer) half-way through that atrocious song.
posted by dobbs at 9:03 AM on January 9, 2011

Sandy Bridge
posted by humboldt32 at 12:06 PM on January 9, 2011

I need a Ritalin.
posted by ~Sushma~ at 6:33 PM on January 9, 2011

Wait, you mean that WASN'T the new Tron movie?

Well, damn.
posted by happyroach at 2:54 PM on January 10, 2011

I'm pretty sure a skinny, gender-bending Heat Miser shows up on the roof.
posted by chairface at 5:15 PM on January 10, 2011