January 27, 2011 12:02 PM Subscribe
Two years ago, Mann says, he had never seen a pot plant. Today, he envisions weGrow becoming the "Wal-Mart of Weed", a vertically integrated chain of big-box stores perfectly positioned to cash in on California's booming marijuana industry as it moves from the shadows to the mainstream. In this "green rush" for semi-legal weed, Mann and his partner Derek Peterson, a 36-year-old investment banker, seek to be the modern equivalents of Levi Strauss and Samuel Brannan—the Gold Rush entrepreneurs who made a killing not from mining, but from selling pans, pickaxes, and victuals to the forty-niners.
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