November 6, 2002
12:14 PM Subscribe
Where can I get a shoe like this?
I, for one, welcome our new Transformer Shoe overlords.
posted by pizzasub at 12:18 PM on November 6, 2002
posted by pizzasub at 12:18 PM on November 6, 2002
MM... goes good with a ice cold bottle of Pepsi Blue.
posted by crunchland at 12:20 PM on November 6, 2002
posted by crunchland at 12:20 PM on November 6, 2002
It appears we'll know plenty of places come Nov. 14.
posted by me3dia at 12:21 PM on November 6, 2002
posted by me3dia at 12:21 PM on November 6, 2002
Pshaw. That robot doesn't look anything like Marshall Faulk.
posted by risenc at 12:28 PM on November 6, 2002
posted by risenc at 12:28 PM on November 6, 2002
Nike can eat a bag of shit.
posted by almostcool at 12:33 PM on November 6, 2002
posted by almostcool at 12:33 PM on November 6, 2002
*KKAAHHKKKTTT KKOOOHHHKKK KUUUHKKTT KKUHHKKTTTT KAAAHHHTT*
(Transformer sound)
posted by cinderful at 12:40 PM on November 6, 2002
(Transformer sound)
posted by cinderful at 12:40 PM on November 6, 2002
how much for one of these gigs? I'm rapidly coming to the end of my contract, and need a few bucks before my internet connection is cancelled...
posted by jkaczor at 12:41 PM on November 6, 2002
posted by jkaczor at 12:41 PM on November 6, 2002
Ok, so on Nov. 14 I will have a transforming robot shoe? That's seriously cool.
BTW, I have no affiliation with said child sweatshop shoe manufacturer. I just thought it was a damn cool robot animation.
You can all go relax now.
posted by quibx at 12:42 PM on November 6, 2002
BTW, I have no affiliation with said child sweatshop shoe manufacturer. I just thought it was a damn cool robot animation.
You can all go relax now.
posted by quibx at 12:42 PM on November 6, 2002
Nike can eat a bag of shit.
That's a wesley willis song, isn't it?
posted by robself at 12:43 PM on November 6, 2002
That's a wesley willis song, isn't it?
posted by robself at 12:43 PM on November 6, 2002
Wow. How many 12 year-olds did it take to make _that_ shoe?
posted by herc at 12:53 PM on November 6, 2002
posted by herc at 12:53 PM on November 6, 2002
I've had transforming shoes for years--unfortunately, they all transform into tattered, smelly things with holes in them.
posted by Man-Thing at 12:55 PM on November 6, 2002
posted by Man-Thing at 12:55 PM on November 6, 2002
Is this post an ad? I want to know because I must buy the shoe?
posted by user92371 at 1:02 PM on November 6, 2002
posted by user92371 at 1:02 PM on November 6, 2002
I have those too, Man-Thing. They don't seem to do very well when I put them up on eBay, though.
quibx, I think what some might be thinking is that a Nike ad, no matter how cool, might not be enough in itself to make a front-page post over. You get to decide if you agree with that, of course.
posted by mediareport at 1:02 PM on November 6, 2002
quibx, I think what some might be thinking is that a Nike ad, no matter how cool, might not be enough in itself to make a front-page post over. You get to decide if you agree with that, of course.
posted by mediareport at 1:02 PM on November 6, 2002
i assume (hope) that that was done by the same guy who did this. Since the last time this clip made the meme rounds, he's created a How To.
posted by gwint at 1:02 PM on November 6, 2002
posted by gwint at 1:02 PM on November 6, 2002
Isn't this kind of like SPAM?
It's not like Nike needs the exposure.
posted by 2sheets at 1:06 PM on November 6, 2002
It's not like Nike needs the exposure.
posted by 2sheets at 1:06 PM on November 6, 2002
Hey. Not everything around here has to be politics. Or something like that.
posted by cortex at 1:12 PM on November 6, 2002
posted by cortex at 1:12 PM on November 6, 2002
Those sweatshop kids get more sophisticated all the time.
posted by dr_dank at 1:13 PM on November 6, 2002
posted by dr_dank at 1:13 PM on November 6, 2002
They don't seem to do very well when I put them up on eBay, though.
Try selling your underpants instead. There's gold in them thar stains, I tell ya!
posted by spilon at 1:19 PM on November 6, 2002
Try selling your underpants instead. There's gold in them thar stains, I tell ya!
posted by spilon at 1:19 PM on November 6, 2002
This feels like an ad to me. Very creepy, all politics aside.
posted by blissbat at 1:28 PM on November 6, 2002
posted by blissbat at 1:28 PM on November 6, 2002
A new product how cool, I love new products, what will they think of next?
Please sir can I have another?
posted by Lungsbreth at 1:36 PM on November 6, 2002
Please sir can I have another?
posted by Lungsbreth at 1:36 PM on November 6, 2002
I'd like to meet the person who first thought that huge desktop obscuring popups were a good idea and shake his hand. Then I'd like to kick him in the throat.
posted by substrate at 1:40 PM on November 6, 2002
posted by substrate at 1:40 PM on November 6, 2002
If I buy the shoe and if my shoe doesn't actually transform into a robot, can I sue Nike? I mean, I know I can sue Nike, but do you think they'd give me a free robot or something if I won?
posted by vraxoin at 1:49 PM on November 6, 2002
posted by vraxoin at 1:49 PM on November 6, 2002
It's a nice piece of CGI - what's more, Nike have produced (through third parties) a lot of excellent (and awarded) web work over the years. I am glad that we can be exposed to such creativity. It's inspirational to some, when they get over the fact that it is just advertising.
A note about the trendy sweatshops meme - do you realise how many products you use everyday that have been made in china, taiwan, thailand or indonesia under similar circumstances?
Nike had been called out on the issue as it is a Name. I am not saying they are innocent. But how many no-name products do you consume a day where you can truly say you know under what conditions they were produced?
The hypocrisy makes me sick.
posted by elphTeq at 1:54 PM on November 6, 2002
A note about the trendy sweatshops meme - do you realise how many products you use everyday that have been made in china, taiwan, thailand or indonesia under similar circumstances?
Nike had been called out on the issue as it is a Name. I am not saying they are innocent. But how many no-name products do you consume a day where you can truly say you know under what conditions they were produced?
The hypocrisy makes me sick.
posted by elphTeq at 1:54 PM on November 6, 2002
I never understood which ones I should buy--the ones with the swirls on the side or the ones with the three stripes or those ones with the picture of the fucking cat. Now I fucking understand that these ones are cool. Thank you.
posted by dydecker at 1:59 PM on November 6, 2002
posted by dydecker at 1:59 PM on November 6, 2002
Because Matt is busy feeling justifiably burnt out (and, I suppose, having a the rest of his life go on). Be thankful that MeFi is still here.
posted by cortex at 2:14 PM on November 6, 2002
posted by cortex at 2:14 PM on November 6, 2002
For everyone who swears at Nike, elphTeq reminded us that a lot of things you wear/consume are probably manufactured in much worst conditions. This post isn't about free trade. I personally think it's about some of the work nike has done in combining art and adverting.
Anyone remember the freestyle ad?
posted by phyrewerx at 2:26 PM on November 6, 2002
Anyone remember the freestyle ad?
posted by phyrewerx at 2:26 PM on November 6, 2002
Hmmm....I thought the animation was pretty cool, too. I guess, since half the vocal MeFites are wannabe-Thorstein Veblen's who, ironically, spend the day making posts on an ad-supported website through their corporate-made computer over corporate-owned lines, one is not allowed to enjoy artistry.
Because if there's no trendy corporation behind it, it's *underground*. It's cooler, you see. Don't you understand? I mean, I read it in last month's Adbusters, so it must be true!
posted by Kevs at 2:53 PM on November 6, 2002
Because if there's no trendy corporation behind it, it's *underground*. It's cooler, you see. Don't you understand? I mean, I read it in last month's Adbusters, so it must be true!
posted by Kevs at 2:53 PM on November 6, 2002
consume.
posted by crunchland at 2:57 PM on November 6, 2002
posted by crunchland at 2:57 PM on November 6, 2002
Go buy a pair of Nike shoes Kevs. It will make you feel better.
posted by four panels at 3:04 PM on November 6, 2002
posted by four panels at 3:04 PM on November 6, 2002
Wow. This post is a blatant ad, a screen obscuring pop-up (without warning), and some sort of flash thing (also without warning). Kudos.
posted by toothless joe at 3:12 PM on November 6, 2002
posted by toothless joe at 3:12 PM on November 6, 2002
What amazes me is that everyone is shocked that its advertising. Of course it's advertising, and its really fucking cool. Advertising is evil? Whoop-de-shit.
I love ads. There's beauty in the design of visual communication, no matter where its coming from. And hey, sometimes people pay me to make ads. Then I get to show off how creative I am. Then those people make more money. People usually enjoy the cleverness of groundbreaking commercials while watching Friends. That is, unless it's from *EVIL CORPORATION*, and not from say, Macintosh with those snazzy Switch ads and lovable Ellen Feiss meme. Those are okay of course.
posted by Stan Chin at 3:19 PM on November 6, 2002
I love ads. There's beauty in the design of visual communication, no matter where its coming from. And hey, sometimes people pay me to make ads. Then I get to show off how creative I am. Then those people make more money. People usually enjoy the cleverness of groundbreaking commercials while watching Friends. That is, unless it's from *EVIL CORPORATION*, and not from say, Macintosh with those snazzy Switch ads and lovable Ellen Feiss meme. Those are okay of course.
posted by Stan Chin at 3:19 PM on November 6, 2002
Why shouldn't we have a go at Nike? Because they are good at being capitislists, sounds like more of a reason to have a go to me.
and it crashed my computer.
posted by lerrup at 3:20 PM on November 6, 2002
and it crashed my computer.
posted by lerrup at 3:20 PM on November 6, 2002
Okay, following the logic that if you buy anything (even unknowingly) that came from a sweat shop is bad, and that I guess I should just go ahead and buy Nikes and Tommy Hilfiger, etc....
I guess if I have a beer or two, I should likely go ahead and shoot heroin, do meth, some fish tranquilizers, etc.
And, while I am at it, in case something that I eat is bad for me, I may as well go ahead and eat total garbage food, nothing but twinkies, and bacon, and double bacon sausage sauced covered cheeseburgers with upsized fries?
I think that knowing that one corporation has lousy work conditions, and making a choice not to support said corporation is still worth the effort, even if one evil empire gets by you...I don't think that makes you a hypocrite.
posted by Richat at 3:26 PM on November 6, 2002
I guess if I have a beer or two, I should likely go ahead and shoot heroin, do meth, some fish tranquilizers, etc.
And, while I am at it, in case something that I eat is bad for me, I may as well go ahead and eat total garbage food, nothing but twinkies, and bacon, and double bacon sausage sauced covered cheeseburgers with upsized fries?
I think that knowing that one corporation has lousy work conditions, and making a choice not to support said corporation is still worth the effort, even if one evil empire gets by you...I don't think that makes you a hypocrite.
posted by Richat at 3:26 PM on November 6, 2002
I love ads. There's beauty in the design of visual communication, no matter where its coming from.
bless you. in many ways i find modern advertising to be much more creative than what's going on in the current 'art' world.
Re: web advertisting - the kind of person who creates awe-inspiring visual design sites like k10k surfstation and diK is the same inventive mind behind this Nike Advert.
Avant-Garde no longer rests within the hands of the traditional old school art world.
Long Live Gmunk!
posted by poopy at 4:12 PM on November 6, 2002
bless you. in many ways i find modern advertising to be much more creative than what's going on in the current 'art' world.
Re: web advertisting - the kind of person who creates awe-inspiring visual design sites like k10k surfstation and diK is the same inventive mind behind this Nike Advert.
Avant-Garde no longer rests within the hands of the traditional old school art world.
Long Live Gmunk!
posted by poopy at 4:12 PM on November 6, 2002
I love ads. There's beauty in the design of visual communication, no matter where its coming from.
The problem is that advertising is almost universally deceptive, based not on providing information, but on altering people's perceptions in ways entirely unrelated to truth. This is contrary to the very idea of communication, visual or otherwise. What's more, the most beautifully designed ads are typically also the most meaningless.
It doesn't have to be this way. Products could be advertised honestly, and in a way that appeals to the rational mind. So I wouldn't say I automatically hate something just because it's advertising. (Heck, I quite like the textads here). But most of the advertising we see, including this Nike ad, is simply contemptible.
posted by moss at 4:17 PM on November 6, 2002
The problem is that advertising is almost universally deceptive, based not on providing information, but on altering people's perceptions in ways entirely unrelated to truth. This is contrary to the very idea of communication, visual or otherwise. What's more, the most beautifully designed ads are typically also the most meaningless.
It doesn't have to be this way. Products could be advertised honestly, and in a way that appeals to the rational mind. So I wouldn't say I automatically hate something just because it's advertising. (Heck, I quite like the textads here). But most of the advertising we see, including this Nike ad, is simply contemptible.
posted by moss at 4:17 PM on November 6, 2002
The problem is that advertising is almost universally deceptive, based not on providing information, but on altering people's perceptions in ways entirely unrelated to truth.
You could be talking about an art project I did a few years ago.
posted by poopy at 4:22 PM on November 6, 2002
You could be talking about an art project I did a few years ago.
posted by poopy at 4:22 PM on November 6, 2002
Stan Chin raises a good point about Apple's Switch ads. How come when that was posted, everyone saw it as something interesting to talk about? It really is the same thing. This Nike site is an ad, but is it just another ad or is there something else new about it? Worth taking a guess or two at...
I'm not a huge fan of Nike, but I do own some of their stuff. You have to admit some of their ads are pretty cool, namely the freestyle ones mentioned above. I'd agree that it's pretty stupid to single out Nike when tons of other companies, people, and organizations (name or noname) are just as guilty.
posted by swank6 at 4:32 PM on November 6, 2002
I'm not a huge fan of Nike, but I do own some of their stuff. You have to admit some of their ads are pretty cool, namely the freestyle ones mentioned above. I'd agree that it's pretty stupid to single out Nike when tons of other companies, people, and organizations (name or noname) are just as guilty.
posted by swank6 at 4:32 PM on November 6, 2002
Kevs: ...one is not allowed to enjoy artistry.
it's a transformer.
I pick up Adbusters occasionally, and wholeheartedly support efforts to make corporations accountable for predatory behavior. What bothers me is the inability of some people to understand that marketing loses its superpowers when you are conscious that you're being marketed to.
posted by eddydamascene at 4:47 PM on November 6, 2002
it's a transformer.
I pick up Adbusters occasionally, and wholeheartedly support efforts to make corporations accountable for predatory behavior. What bothers me is the inability of some people to understand that marketing loses its superpowers when you are conscious that you're being marketed to.
posted by eddydamascene at 4:47 PM on November 6, 2002
*it's a transformer.*
I just wanted everyone to see that again.
posted by foot at 5:18 PM on November 6, 2002
I just wanted everyone to see that again.
posted by foot at 5:18 PM on November 6, 2002
What I wanna know is, where can I get a shoe like this?
posted by Smart Dalek at 5:35 PM on November 6, 2002
posted by Smart Dalek at 5:35 PM on November 6, 2002
To clarify, it's not creepy that Nike made an ad. It's creepy when someone posts it to Metafilter in a way that feels like product placement. There've been about ten posts here on stealth marketing in the last six months, so no one should be shocked at some members' displeasure.
posted by blissbat at 5:47 PM on November 6, 2002
posted by blissbat at 5:47 PM on November 6, 2002
Obligatory Nike sweatshop link.
I think this is an excuseable post, but some warnings might have been in order.
posted by eddydamascene at 6:02 PM on November 6, 2002
I think this is an excuseable post, but some warnings might have been in order.
posted by eddydamascene at 6:02 PM on November 6, 2002
gwint: i assume (hope) that that was done by the same guy who did this.
bad news I'm afraid.. It wasn't the same guy who did the Nike shoe. Shame really.
posted by dabitch at 6:26 AM on November 8, 2002
bad news I'm afraid.. It wasn't the same guy who did the Nike shoe. Shame really.
posted by dabitch at 6:26 AM on November 8, 2002
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posted by quibx at 12:16 PM on November 6, 2002