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July 16, 2010 1:32 PM   Subscribe

New Spice: Study like a scholar, scholar [SLYT]

The "MultiMedia Production Unit" of the Harold B. Lee Library at Brigham Young University created this lovely parody of the Old Spice campaign.

If you hadn't seen the Old Spice campaign, you'd want to check it out at their page here. It's a clever combination of minimal effects with a whole lot of timed prop/character movement. Fair disclosure, Weiden+Kennedy, the agency for Old Spice and the Old Spice link were previously linked on MeFi here.
posted by cavalier (5 comments total)

This post was deleted for the following reason: Cute but probably fine as a comment here. -- cortex



 
So "New Spice" is adderall, right?
posted by Threeway Handshake at 1:35 PM on July 16, 2010


The whole Old Spice phenomenon was covered pretty thoroughly here, and that thread is still open.

(I love love love the whole thing. And I know I said in that thread that I still don't buy Old Spice, but goddamn I think after all those videos and the voice mail generator and other awesomeness, I might actually try a stick next time I need to buy deodorant.)
posted by kmz at 1:37 PM on July 16, 2010


Lady Gaga buys some Old Spice at a Rite Aid in Israel and MeFi's server just explode.
posted by griphus at 1:38 PM on July 16, 2010


Awwwwww stinkies I didn't catch the 7/13 thread! Poop.
posted by cavalier at 1:40 PM on July 16, 2010


Awwwwww stinkies I didn't catch the 7/13 thread! Poop

Easy solution to your odor problems. Buy Old Spice® and apply everywhere!
posted by ericb at 1:44 PM on July 16, 2010


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