WET: The Magazine of Gourmet Bathing covered a range of cultural issues and was widely known for its innovative use of graphic art. Started as a simple one-man operation that included artwork and text solicited from friends and acquaintances, the production, team, and circulation of the magazine would grow over the years. Its content also evolved to cover a wider expanse of stories that captured a smart and artsy Los Angeles attitude that was emerging at the same time as punk, but with its own distinctaesthetic. The magazine’s energetic creativity and flair for the absurd would remain a constant. As design problems arose, solutions were often improvised on the spot, creating a quirky and prescient editorial sensibility that remains one of WET's most enduring legacies. Its layout and design helped to catalyze the graphic styles (NSFW) later known as New Wave and Postmodern.
posted by Trurl
on May 4, 2012 -