(RED) is an initiative
started by Bono
and Bobby Shriver
, to (
you in the fight against AIDS in Africa whenever you buy iconic red-colored products like the iPod
, Amex card
and others. A portion of the sales proceeds of each product goes to the Global Fund charity
that gives away antiretroviral drugs
to HIV infected
people. Watch out for Bono painting the town red with/on Oprah today
to mark its US release
. Make friends with it on mySpace
Yesterday, May 16, U2 front-man Bono was a guest "editor" for the UK newspaper The Independent
. Called the "RED Edition,"
half of this issue's proceeds went "to help fight HIV and AIDS among women and children in Africa." Highlights included US Secretary of State Condoleeza Rice offering her take on "The Ten Best Musical Works"
and an interview with Eddie Izzard
on immigration in Europe. Is there a downside to celebrity editing, or is it a win-win-win for Bono, The Independent, and some people in need?
davos 2006: Is Red the new blue?
GAP, NIKE, American Express and Bono get together to save Africa from Aids. Bono, asked if he was being used by big business, replied that he was not a "cheap date."
Gates, Bono, unveil 'DATA Agenda' for Africa
"We have an agenda," said Bono at a news conference, "which we're calling the 'DATA Agenda': 'Debt, AIDS and trade for Africa, in return for democracy, accountability and transparency in Africa.'
As bracing as it is to see a picture of Bono with Bill Gates, there is an interesting message here. Bono compares Africa today with post-WWII Europe, describing it as vulnerable to extremism. Bill Gates is fronting the cash to improve health care and raise living standards in third-world countries.
Bono, Fred Durst and P Diddy cover Marvin Gaye's "What's Going On".
More Music From Hell news, even if the proceeds are for World AIDS Day and AIDs research."I just thought, you know, we're the usual suspects. Don't come to us. We're too right on," Bono said backstage at the VMAs. "Go raid the pop charts. Go ask Britney Spears. Go ask Jennifer Lopez. Go ask 'NSYNC. Go ask the rappers, the hip-hop guys like Ja Rule or Nelly or DMX...The Global AIDS Alliance originally asked Bono and Wyclef Jean to record the song; however, Bono had other ideas.
Bono meets at White House
"We have an ongoing discussion here with people in the White House about the AIDS issue and Africa. It's very, very important to this president and the administration." Huh?