AOL Joins the "Irregularity" Parade? "AOL converted legal disputes into ad deals. It negotiated a shift in revenue from one division to another, bolstering its online business. It sold ads on behalf of online auction giant eBay Inc., booking the sale of eBay's ads as AOL's own revenue. AOL bartered ads for computer equipment in a deal with Sun Microsystems Inc. AOL counted stock rights as ad and commerce revenue in a deal with a Las Vegas firm called PurchasePro.com Inc."
posted by owillis on Jul 18, 2002 - 17 comments

AOL Time Warner's Marketing Wizardry : "With its Hollywood studio, Warner Bros., AOL leveraged its promotional and advertising might across its empire of Internet, cable TV, movie, music and magazine outlets to ensure that kids, parents, teens and everyone else knew that "Harry Potter and the Sorcerer's Stone" was debuting in theaters Nov. 16. In the days leading up to the film's release, tracking studies showed an extraordinary 100% awareness among moviegoers that "Harry Potter" was coming."
posted by owillis on Dec 2, 2001 - 18 comments

The cheesiest element of the Christmas season has returned, and now AOL/Time Warner gets into the Ch-ch-ch-chia! act
posted by owillis on Nov 30, 2001 - 18 comments

AOL is muscling its way into online journalism. Be afraid. "If AOL's version of news delivery is indicative of the future of online journalism, then the future looks mighty grim. No other legitimate news organization relies so heavily on celebrity-oriented drivel and trifling service pieces." [via ken layne]
posted by owillis on Jul 11, 2001 - 10 comments

A travesty. It was ok when they screwed up Batman, and when Spawn came out I wasn't expecting much. But know they've turned Superman, the original super hero, into a whiny Dawson Creek-ish brat. Why does my childhood hero belong to AOL? Why?
posted by owillis on Jun 10, 2001 - 22 comments

AOL's walled garden. Anyone who doesnt think that AOL will only link to AOL/Time Warner properties in the broadband future is fooling themselves.
posted by owillis on Oct 27, 2000 - 3 comments