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6 posts tagged with AOL by owillis.
Displaying 1 through 6 of 6.
AOL Joins the "Irregularity" Parade? "AOL converted legal disputes into ad deals. It negotiated a shift in revenue from one division to another, bolstering its online business. It sold ads on behalf of online auction giant eBay Inc., booking the sale of eBay's ads as AOL's own revenue. AOL bartered ads for computer equipment in a deal with Sun Microsystems Inc. AOL counted stock rights as ad and commerce revenue in a deal with a Las Vegas firm called PurchasePro.com Inc."
posted by owillis
on Jul 18, 2002 -
17 comments
AOL Time Warner's Marketing Wizardry : "With its Hollywood studio, Warner Bros., AOL leveraged its promotional and advertising might across its empire of Internet, cable TV, movie, music and magazine outlets to ensure that kids, parents, teens and everyone else knew that "Harry Potter and the Sorcerer's Stone" was debuting in theaters Nov. 16. In the days leading up to the film's release, tracking studies showed an extraordinary 100% awareness among moviegoers that "Harry Potter" was coming."
posted by owillis
on Dec 2, 2001 -
18 comments
AOL's walled garden. Anyone who doesnt think that AOL will only link to AOL/Time Warner properties in the broadband future is fooling themselves.
posted by owillis
on Oct 27, 2000 -
3 comments
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