Reason magazine uses individualized data to give its subscribers a '1984'-style surprise. The idea surfaced a year ago at a cocktail party: What if you opened your mailbox to find a national magazine with your name on the cover and the headline "They Know Where You Live!" — under an aerial photo of your house? And what if, when you turned the page, the editor's note and the advertisements included details about your neighbors? (LA Times/Reg. Rqd)
posted by ColdChef on May 20, 2004 - 23 comments

The Mark of the Beast? After the quick FDA approval of implantable human chips , Applied Digital Solutions , the manufacturer of the chips, has already launched a national campaign with the tagline "Get Chipped", and people are lining up. Other's are afraid, for one reason or another.
posted by Espoo2 on Oct 25, 2002 - 28 comments

Unknowingly sending all your personal finance information through the servers of a sleazy ad service: Priceless. Do you pay your AMEX bill online at americanexpress.com? If you do, you should know that you're being ported through the ad.doubleclick.net advertising service. Mouse over the links on the AMEX homepage and see. All your information travels through doubleclick's servers on its way to AMEX. Nice, huh?
posted by jpoulos on Nov 26, 2001 - 13 comments

Net advertising behemoth DoubleClick has been quietly buying up marketing databases to allow it to match up your DoubleClick cookie with your name and address. Time to opt out.
posted by jjg on Jan 25, 2000 - 5 comments