...while [Time Inc.] claims that none of its titles lose money, it has seen earnings fall by nearly 65 percent since 2006. The number of advertising pages in the flagship Time has dwindled by 50 percent over the past five years. Even People is sputtering: Newsstand sales slid 12 percent last year, and the news budget has been cut in half. Layoffs have become an annual rite. In the past four years, Time Inc. has churned through three CEOs and endured nine months during which there was no single executive running the company.
New York Magazine on Time Inc.
, the split from Time Warner, native advertising and the company's attempts at digital media. [more inside]
posted by frimble
on Sep 5, 2014 -
"In reconsidering the metrosexual, we must first distinguish between the metrosexual’s imagined and actual properties. Like hipsterism, metrosexuality is an insult more readily slung than substantiated. According to canon, David Beckham is the ur-metro. Although Beckham initially goes unmentioned in the word’s first printing (in 1994), the word’s progenitor, Mark Simpson, introduced American readers to metrosexuality through the British football star in 2002, when he called Beckham a "screaming, shrieking, flaming, freaking metrosexual…famous for wearing sarongs and pink nail polish and panties…and posing naked and oiled up on the cover of Esquire.
" " - Johannah King-Slutzky for The Awl on the 'Metrosexual' situation a decade later
posted by The Whelk
on Sep 2, 2014 -
Putting on a brave face.
It isn’t easy to do without, but to do without while giving the impression that little has changed offers necessary courage to one living in an otherwise terrifying situation. Women had no power over the volatile state of the world, and after conscription was introduced, they also lost control over which jobs they held and where these jobs took them; if they could succeed in appearing strong and unruffled on the outside, perhaps on the inside they might also feel capable of succeeding in the midst of the uncertainty that had become their lives
posted by ellieBOA
on Jul 31, 2014 -
For those of you unfamiliar with the history of Gary Busey
), a quick recap: His first appearance on film was in 1968. He would receive his breakout role ten years later playing the title role in The Buddy Holly Story
. Ten years after that
, Busey was involved in a serious motorcycle accident
in which he did not wear a helmet, resulting in a fractured skull and suspected brain damage. In the years since, he has continued to work in Hollywood and also projected an increasingly erratic personality. How much of it is an act? Only Busey knows for sure. But given his recent commercials
for Amazon Fire TV (and outtakes
), we have to ask ourselves: Is this in poor taste?
posted by AlonzoMosleyFBI
on Jun 19, 2014 -
"Advertising is not well.
Though companies supported by advertising still dominate the landscape and capture the popular imagination, cracks are beginning to show in the very financial foundations of the web. Despite the best efforts of an industry, advertising is becoming less and less effective online. The once reliable fuel that powered a generation of innovations on the web is slowly, but perceptibly beginning to falter. Consider the long-term trend: when the first banner advertisement
emerged online in 1994, it reported a (now) staggering clickthrough rate of 78%. By 2011, the average Facebook advertisement
clickthrough rate sat dramatically lower at 0.05%. Even if only a rough proxy, something underlies such a dramatic change in the ability for an advertisement to pique the interest of users online. What underlies this decline, and what does it mean for the Internet at large? This short [PDF] paper puts forth the argument for peak advertising
—the argument that an overall slowing in online advertising will eventually force a significant (and potentially painful) shift in the structure of business online. Like the theory of Peak Oil
that it references, the goal is not to look to the immediate upcoming quarter, but to think on the decade-long scale
about the business models that sustain the Internet." [more inside]
posted by Rhaomi
on Jun 3, 2014 -
Facebook, Twitter, and Instagram have become increasingly crowded with branded accounts seeking their attention. Every few seconds, your favorite brands are tweeting at you. But what most people don't know is how much time and effort goes into curating these accounts, writing tweets, and filling your news feed with content people actually want to see. For instance, it can take a team of 13 social media and advertising specialists up to 45 days to plan, create, approve, and publish a corporate social media post.
The story of Huge Inc.
and President Cheese
posted by Horace Rumpole
on May 27, 2014 -
It took a while, but someone has finally lampooned
Cadillac's much-derided "Poolside" commercial starring Neal McDonough. And not just any old someone: the Ford Motor Co.
posted by flapjax at midnite
on Mar 29, 2014 -
Here are some compilations of old drive-in theater intermission shorts, obsolete advertising for vanished venues. Won't you please visit our celestial snack bar? The show starts in ∞ minutes. Hover over links for more detail.
1 (10m, corn dogs, Dairy Queen)
- 2 (10m, Butch, Eskimo Pie)
- 3 (7m, public displays of affection)
- 4 (3m, cable TV)
5 (10m, PSAs)
- 6 (10m, performing food!)
- 7 (9.5m, racist indians, snack bar gnomes)
- 8 (10m, Jay Ward-like cartoon roundup)
9 (4m, daylight savings time)
- 10 (13m, shrimp rolls, local ads)
- 11 (10.5m, Dr Pepper robbery, conformity, PSAs)
- 12 (14m, Creepy the Clown and "Dutch Treete")
13 (10m, Optigan music spectacular!)
- 14 (2m, EAT CANDY BARS)
- 15 (9m, Swiss people are magical)
- 16 (5m, assorted animation)
17 (17m, Snacks in Space) [more inside]
posted by JHarris
on Mar 15, 2014 -
Gelatin foodstuffs have a long culinary history. The ancient Egyptians made a gelatin-like substance from protein-rich animal materials
that they used in their cuisine
. It wasn't until the 17th century invention of pressure cooking devices
that the process of creating gelatin became significantly less labor and time intensive. The process was refined in the following decades, with the US inventor Peter Cooper filing the patent for Improvement in the preparation of portable gelatine
in 1845. He never made much of the patent, and sold it to Pearle B. Wait, who's wife, May Davis Wait, helped turn the gelatin into Jell-O, both naming the product and turning it into a sweet, fruit-flavored dessert. They, too, had no luck selling Jell-O, and sold the patent for $450 to Orator Francis Woodward, who struggled for a period, before turning to marketing to increase interest in the dessert
(NYT). By 1902, Jell-O was "America's Favorite Dessert," at least according to the advertisements.
And now you know the history of gelatin and Jello
. [more inside]
posted by filthy light thief
on Feb 2, 2014 -
The Dove Sketches Beauty Scam
"Dude, are you doing the Dove ad now? That was so April 15th...?" Yes, I realize I missed the meme train, but it's better to be right than part of the debate, especially when there is no debate, this is all a short con inside a 50+ year long con. Remember House Of Games? "It's called a confidence game. Why, because you give me your confidence? No: because I give you mine." [more inside]
posted by the man of twists and turns
on Feb 2, 2014 -
NFL holds Super Bowl in NYC; NYC unimpressed.
While the stadium is technically in New Jersey, it is considered equally if not primarily a New York stadium, and the NFL turned Times Square and Broadway into Super Bowl Boulevard Engineered By GMC.
Visitors can kick a football, watch television, ride a toboggan,
shop, enjoy a free slice of Papa John's pizza, play XBox, take a photo with the oversized Roman numerals 'XLVIII', use relevant Twitter hashtags,
and more. It is not decadent and depraved,
would tend to disagree. The Times discusses less vehement disapproval and disappointment,
while Business Insider wishes ill upon the city. Ticket sales are faltering relative to recent years,
with the new mayor among those skipping out.
posted by save alive nothing that breatheth
on Jan 31, 2014 -
Got 30 seconds of XBox One game footage and absolutely nothing negative to say about it? A tweet from Ron Smith
, community director for Machinima UK, announced that if you posted videos for Machinima
, you could be making $3 CPM ($3 per thousand video views) on those videos. Only one catch: the agreement specifically forbids you
from saying "anything negative or disparaging about Machinima, Xbox One, or any of its Games"... in fact, you can't disclose the existence of the agreement. OK, maybe two catches: this may violate FTC rules on endorsements in advertising [PDF].
Smith's tweet was quickly taken down (and the Twitter handle taken by some vituperative anti-Machinima person), but the news spread to NeoGAF
before being confirmed by ArsTechinica
and by Kotaku
Want to know who nibbled at the bait? Check the Poptent activity panel for Nick Sheets
, who according to LinkedIn is the "Manager, Affiliate Activations (Branded Entertainment)"
for Machinima's L.A. office.
posted by The Pluto Gangsta
on Jan 20, 2014 -
In which artist Dori Pankowska puts product logo/names on walls, using the product itself. It's not graffiti, it's like free advertising with free samples! (Why hasn't anybody thought of this before?)
posted by oneswellfoop
on Nov 25, 2013 -
New York’s ever-changing streetscape usually transforms at a pace too slow to be discerned. All appears as it was the day before, until the day comes when you realize how long it has been since you’ve seen...a privilege sign
posted by Chrysostom
on Oct 16, 2013 -
She's the most famous woman in the world you've never heard of. The Overexposed Model
is a blog dedicated to collecting appearances of a mysterious stock photography model whose smiling face has sold eyeglasses in Greece, healthcare in Peru, oral gel in Malaysia, Jamba Juice in the US, radio stations in Germany, and countless daily deal websites. Its readers report seeing the model almost everywhere they go. [more inside]
posted by dontjumplarry
on Oct 4, 2013 -