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Smokescreen

How a world-famous cigarette brand got around India’s restrictions on tobacco advertising.
posted by ellieBOA on Dec 8, 2014 - 18 comments

Christmas is for Marketing

UK supermarket Sainsbury's is pulling heartstrings with its 2014 Christmas ad "Christmas is for Sharing," which draws from the true story of the 1914 Christmas truce and football match between British and German troops in World War I. Sales of chocolate bars featured in the ad will benefit the Royal British Legion. The ad has garnered some glowing feedback, including positive comparisons to another popular 2014 Christmas ad with a charity tie-in, John Lewis' "Monty the Penguin." But others are less impressed.
posted by naoko on Nov 14, 2014 - 54 comments

Family First

Union - A Family Agency. An ad agency called Union gets a little creative when it comes to employee perks...(SLVimeo)
posted by windbox on Nov 6, 2014 - 5 comments

"They're not burritos, burritos..."

In the past, when Tim Heidecker and Eric Wareheim have done commercials for actual companies, they were considerate enough to offer audiences two distinct flavors: "Uniquely Odd", as in the case of the bizzare-yet-polished Old Spice series of ads and "Downright Uncomfortable" as in the case of Absolut Vodka (previously). Recently, they have produced another pair of ads for your viewing pleasure: General Electric for the former category and Totinos for the later.
posted by AlonzoMosleyFBI on Nov 6, 2014 - 37 comments

Everything's coming up ᴄᴏɴᴛᴇɴᴛ

Each week, the ᴄᴏɴᴛᴇɴᴛ industry observes a sacred ritual: Together, but not quite in sync, dozens of websites embed and then post the longest segment from John Oliver's HBO show, Last Week Tonight. That John Oliver's weekly video(s) will go viral is, at this time, a given. Whether or not the posts that embed those videos will go viral is another matter altogether. Each time around there are winners, losers, and mere participants. Here's what happened this week: "The John Oliver Video Sweepstakes" [more inside]
posted by Potomac Avenue on Nov 4, 2014 - 50 comments

Haters Gonna... Eat at BK?

McDonalds' latest marketing push includes a variation on their ubuquitous "I'm Lovin' it" slogan. (WSJ link... if you prefer, AVClub)
"lovin' beats hatin'"
Article also covers the new "Our food, Your questions" campaign with an ex-Mythbuster. They hope to rebound from sagging same-store sales in the U.S. and the growing buzz for competitors like Chipotle (which, almost obviously, is mentioned in the article).
posted by oneswellfoop on Oct 28, 2014 - 118 comments

f-bombs for feminism?

Potty-Mouthed Princesses Drop F-Bombs For Feminism (YouTube; NSFW), FCKH8's new video campaign, has gone viral - attracting both praise & criticism. FCKH8's campaigns have sparked similar mixed reactions before. [more inside]
posted by flex on Oct 23, 2014 - 32 comments

Cøme play with üs

Rëdrüm (some assembly required)
posted by a lungful of dragon on Oct 21, 2014 - 17 comments

With the Juice of This I'll Fill Her Vessyl

Introducing Carrot, set to disrupt lunchtime forever. Seamlessly deliver nutrients to your body!
posted by sleepy psychonaut on Oct 18, 2014 - 41 comments

The rise of Direct to Consumer advertising of perscription drugs

There are various changes that come with the greying of the traditional television audience, including the kinds of ads being aired, as the median age of a broadcast or cable television viewer is increasing faster than the median age of the US population at large. Older people are treated to a litany of drug ads, filled with lists of horrifying side effects, thanks to the ability for drug companies to market directly to customers. The rise in such advertising is now the most prominent type of health communication that the public encounters, but it hasn't always been the case.
posted by filthy light thief on Oct 10, 2014 - 41 comments

Find Your Beach

"Here the focus is narrow, almost obsessive. Everything that is not absolutely necessary to your happiness has been removed from the visual horizon. The dream is not only of happiness, but of happiness conceived in perfect isolation. Find your beach in the middle of the city." [more inside]
posted by roomthreeseventeen on Oct 10, 2014 - 15 comments

Big Shoulders, Big Hair, Big Perfume: 1980s Through Fragrance

"The beginning of my interest in fragrance coincided more or less with a momentous year in perfumery: 1981. It was in that first year of what would later be called the Big Eighties that a Beverly Hills boutique released an eponymous scent housed in a box with yellow stripes that evoked the store’s awning. Giorgio was an immediate and a ubiquitous smash, a powerhouse floral so outsized that restaurants were said to refuse seating to Giorgio-wearing patrons." The '80s ushered in a new era in perfumery. [more inside]
posted by joseph conrad is fully awesome on Sep 28, 2014 - 84 comments

It would be my greatest acting challenge.

Bryan Cranston performs the entire MLB post-season. (SLYT)
posted by roomthreeseventeen on Sep 16, 2014 - 11 comments

In pleasanter anniversary news...

Hey, remember when Oprah gave everyone in her audience a new car (previously)? It was ten years ago tomorrow.
posted by Small Dollar on Sep 12, 2014 - 64 comments

Gotta get backing, Time

...while [Time Inc.] claims that none of its titles lose money, it has seen earnings fall by nearly 65 percent since 2006. The number of advertising pages in the flagship Time has dwindled by 50 percent over the past five years. Even People is sputtering: Newsstand sales slid 12 percent last year, and the news budget has been cut in half. Layoffs have become an annual rite. In the past four years, Time Inc. has churned through three CEOs and endured nine months during which there was no single executive running the company.
New York Magazine on Time Inc., the split from Time Warner, native advertising and the company's attempts at digital media. [more inside]
posted by frimble on Sep 5, 2014 - 31 comments

"There's not only an emotional quality, but there's a selfish quality."

The Science of Truthiness
posted by AlonzoMosleyFBI on Sep 3, 2014 - 26 comments

Whatever Happened To The Metrosexual?

"In reconsidering the metrosexual, we must first distinguish between the metrosexual’s imagined and actual properties. Like hipsterism, metrosexuality is an insult more readily slung than substantiated. According to canon, David Beckham is the ur-metro. Although Beckham initially goes unmentioned in the word’s first printing (in 1994), the word’s progenitor, Mark Simpson, introduced American readers to metrosexuality through the British football star in 2002, when he called Beckham a "screaming, shrieking, flaming, freaking metrosexual…famous for wearing sarongs and pink nail polish and panties…and posing naked and oiled up on the cover of Esquire." " - Johannah King-Slutzky for The Awl on the 'Metrosexual' situation a decade later
posted by The Whelk on Sep 2, 2014 - 55 comments

We Do, but AT&T Didn't

It's been twenty years since AT&T's "You Will" ad campaign ran, let's see how their predictions did. [more inside]
posted by firechicago on Sep 1, 2014 - 89 comments

authentic point of view

Modcloth just became the first fashion retailer to sign the Heroes Pledge for Advertisers, promising the following: [more inside]
posted by roomthreeseventeen on Aug 15, 2014 - 14 comments

EXCLUSIVE: 10 Ways to Use Our Sponsor's Product More Often

AdDetector is a browser extension that spots articles with corporate sponsors. It puts a big banner on top of any article that may appear unbiased at first glance, but is actually paid for by an advertiser. For example, it turns the small, light-grey-on-white "Sponsored" on this deadspin article into a giant red banner. "Native advertising" previously.
posted by Zarkonnen on Aug 14, 2014 - 18 comments

BuzzFeed Motion Pictures President Ze Frank

Producer Michael Shamberg Wants to 'Invent the Future' With BuzzFeed Motion Pictures - "I don't think there's ever been a Hollywood R&D model like we have here." (previously 1,2,3) [more inside]
posted by kliuless on Aug 13, 2014 - 28 comments

New York Girl Wins Kangaroo, Her First

Long before Mad Men, Forrest Gump, and coast-to-coast classic rock FM stations completed the transubstantiation of the 1960s from reality to legend, something stranger than fiction was burning the midnight oil in an old firehouse: The Socrates of San Francisco, Howard Luck Gossage, would change advertising--and the way we think about communication--forever. [more inside]
posted by HowardLuckGossage on Aug 5, 2014 - 8 comments

The cost of journalism

Jon Oliver on native advertising.
posted by stbalbach on Aug 4, 2014 - 61 comments

Beauty As Duty during WW2

Putting on a brave face. It isn’t easy to do without, but to do without while giving the impression that little has changed offers necessary courage to one living in an otherwise terrifying situation. Women had no power over the volatile state of the world, and after conscription was introduced, they also lost control over which jobs they held and where these jobs took them; if they could succeed in appearing strong and unruffled on the outside, perhaps on the inside they might also feel capable of succeeding in the midst of the uncertainty that had become their lives
posted by ellieBOA on Jul 31, 2014 - 12 comments

We're sending help immediately, Mrs. Fletcher

If the true measure of an ad's popularity is the afterlife it enjoys through parody and satire, then this 1989 LifeCall ad — featuring Mrs. Fletcher and her infamous line, "I've fallen and I can't get up!"may be the best-loved commercial of all time.
posted by Mchelly on Jul 31, 2014 - 57 comments

Cages, craniums, and giant scary eyes

Psychiatric magazine ads from the seventies.
posted by Iridic on Jul 28, 2014 - 27 comments

Current marketing buzzword: Feminism

Not too long ago feminist ideals and other (mainly) women's issues like body image, street harassment or double standards in the workplace would have left most advertisers and brands running for the hills. The current fourth wave made feminism so popular that major brands discover it's actually a great way to sell stuff and are joining in with feminist messages in their advertising. Dove, Nike or Special K are fairly successful. Others not so much. Their "new and improved approach to gender equality [is] packed with 83% more cliches, 92% more hashtags, and 103% less meaning."
posted by travelwithcats on Jul 24, 2014 - 25 comments

If Horses Were People

If Horses Were People: an equestrian sketch comedy series. [more inside]
posted by jedicus on Jul 14, 2014 - 13 comments

We all really are just rats in the Facebook maze

Facebook scientists, having apparently become bored with optimizing advertising algorithms, are now running social science experiments on the users. Link to the actual paper. I assume they are already selling this to the advertisers as a way to alter "brand perceptions."
posted by COD on Jun 28, 2014 - 359 comments

Rave On

For those of you unfamiliar with the history of Gary Busey (previously), a quick recap: His first appearance on film was in 1968. He would receive his breakout role ten years later playing the title role in The Buddy Holly Story. Ten years after that, Busey was involved in a serious motorcycle accident in which he did not wear a helmet, resulting in a fractured skull and suspected brain damage. In the years since, he has continued to work in Hollywood and also projected an increasingly erratic personality. How much of it is an act? Only Busey knows for sure. But given his recent commercials for Amazon Fire TV (and outtakes), we have to ask ourselves: Is this in poor taste?
posted by AlonzoMosleyFBI on Jun 19, 2014 - 55 comments

Pepsi Red

First Moon Party A new ad from Hello Flo, a tampon subscription service.
posted by ColdChef on Jun 18, 2014 - 77 comments

Envisioning the American Dream

Envisioning the American Dream is "a visual remix of the American Dream as pictured in Mid-Century media" that discusses topics such as Man and Machines, Vintage Advice for Cheaters, and Suburbia for Sale, amongst many others.
posted by gemutlichkeit on Jun 9, 2014 - 5 comments

Peak Advertising and the Future of the Web

"Advertising is not well. Though companies supported by advertising still dominate the landscape and capture the popular imagination, cracks are beginning to show in the very financial foundations of the web. Despite the best efforts of an industry, advertising is becoming less and less effective online. The once reliable fuel that powered a generation of innovations on the web is slowly, but perceptibly beginning to falter. Consider the long-term trend: when the first banner advertisement emerged online in 1994, it reported a (now) staggering clickthrough rate of 78%. By 2011, the average Facebook advertisement clickthrough rate sat dramatically lower at 0.05%. Even if only a rough proxy, something underlies such a dramatic change in the ability for an advertisement to pique the interest of users online. What underlies this decline, and what does it mean for the Internet at large? This short [PDF] paper puts forth the argument for peak advertising—the argument that an overall slowing in online advertising will eventually force a significant (and potentially painful) shift in the structure of business online. Like the theory of Peak Oil that it references, the goal is not to look to the immediate upcoming quarter, but to think on the decade-long scale about the business models that sustain the Internet." [more inside]
posted by Rhaomi on Jun 3, 2014 - 173 comments

My team worked for months on this post.

Facebook, Twitter, and Instagram have become increasingly crowded with branded accounts seeking their attention. Every few seconds, your favorite brands are tweeting at you. But what most people don't know is how much time and effort goes into curating these accounts, writing tweets, and filling your news feed with content people actually want to see. For instance, it can take a team of 13 social media and advertising specialists up to 45 days to plan, create, approve, and publish a corporate social media post. The story of Huge Inc. and President Cheese.
posted by Horace Rumpole on May 27, 2014 - 162 comments

The Internet With a Human Face

"These big collections of personal data are like radioactive waste. It's easy to generate, easy to store in the short term, incredibly toxic, and almost impossible to dispose of. Just when you think you've buried it forever, it comes leaching out somewhere unexpected." A talk by Maciej Ceglowski, founder of Pinboard, about why we have Big Data and why it's frightening. [more inside]
posted by 23 on May 27, 2014 - 48 comments

End the awkward

SCOPE assists you in dealing with your awkward.
posted by latkes on May 17, 2014 - 49 comments

TRAQ Scores and You

Obby Breeden, husband of The Devil's Panties and Geebas on Parade's Jennie Breeden, on what happens when the web advertising industry decides that an occasionally foulmouthed webcomic is equally "Adult" as a porn streaming site, as well as how to find your own site's score.
posted by Pope Guilty on May 14, 2014 - 20 comments

Stop Motion? Robots? CGI? WHAT ARE THEY!?!?

The Energizer Bunny debuted in 1989 and quickly became one of the most successful advertising campaigns in media. Five years later, Duracell decided to do an eye-catching campaign of their own. The result was one of the most bizarre series of commercials of the 1990's. [more inside]
posted by AlonzoMosleyFBI on May 13, 2014 - 46 comments

That's not how I remember it went...

Friday video fun: A new subreddit Commercial Cuts is devoted to television commercials that have had small edits made to them that, um, really change the message and tone. Highlights include Lunchables, J.G. Wentworth, Bagel Bites, Febreze, and Swiffer.
posted by jbickers on May 9, 2014 - 24 comments

Branding Nick at Nite

"Knowing we are watching something that doesn't fit in today's world and being completely self-conscious about our enjoyment of it is the essence of Nick-At-Nites's appeal." Fascinating memo from 1987 about Nick at Nite's brand and positioning. [more inside]
posted by roll truck roll on Apr 15, 2014 - 51 comments

n'est-ce pas?

It took a while, but someone has finally lampooned Cadillac's much-derided "Poolside" commercial starring Neal McDonough. And not just any old someone: the Ford Motor Co.
posted by flapjax at midnite on Mar 29, 2014 - 106 comments

OMG who stole my ads?

Imagining art triumphing over consumerism in an urban utopia. (Art project, via.)
posted by RedOrGreen on Mar 27, 2014 - 28 comments

The $780,100 Homepage

Eight years after the Million Dollar Homepage (previously) sold out its pixels and funded Alex Tew's college education, 22% of the page has fallen victim to link rot. Article inspired by musings from our own Fearless Leader.
posted by Horace Rumpole on Mar 27, 2014 - 22 comments

"My friends need a paycheck, not an empty promise."

Meet Scott, the cool young Republican! A new ad campaign from the RNC showcases a young man named Scott Greenberg, a young voter who is 'ticked off' with politicians. [more inside]
posted by Uther Bentrazor on Mar 19, 2014 - 144 comments

The refreshment stand is closed forever

Here are some compilations of old drive-in theater intermission shorts, obsolete advertising for vanished venues. Won't you please visit our celestial snack bar? The show starts in ∞ minutes. Hover over links for more detail.
1 (10m, corn dogs, Dairy Queen) - 2 (10m, Butch, Eskimo Pie) - 3 (7m, public displays of affection) - 4 (3m, cable TV)
5 (10m, PSAs) - 6 (10m, performing food!) - 7 (9.5m, racist indians, snack bar gnomes) - 8 (10m, Jay Ward-like cartoon roundup)
9 (4m, daylight savings time) - 10 (13m, shrimp rolls, local ads) - 11 (10.5m, Dr Pepper robbery, conformity, PSAs) - 12 (14m, Creepy the Clown and "Dutch Treete")
13 (10m, Optigan music spectacular!) - 14 (2m, EAT CANDY BARS) - 15 (9m, Swiss people are magical) - 16 (5m, assorted animation)
17 (17m, Snacks in Space) [more inside]
posted by JHarris on Mar 15, 2014 - 48 comments

Lord of the Jing(le)s

Miami Ad School Berlin student Valerio Amaro combines his two passions in life (advertising and The Lord of the Rings) by asking himself, "What would happen if J.R.R Tolkien worked in advertising?" His answer: One Ad To Rule Them All . [more inside]
posted by paleyellowwithorange on Feb 18, 2014 - 19 comments

Children haven’t changed, but adults who market to them have.

The Little Girl from the 1981 LEGO Ad is All Grown Up, and She’s Got Something to Say
posted by flapjax at midnite on Feb 11, 2014 - 51 comments

Cigarette TV Commercials

On January 2, 1971, the Public Health Cigarette Smoking Act went into effect. In addition to adding a stronger health warning to cigarette packs, it banned cigarette advertising on radio and TV in the United States. (MLYT) [more inside]
posted by double block and bleed on Feb 6, 2014 - 47 comments

Gelatin, from calf's hoof jelly to Jell-O, "America's Favorite Dessert"

Gelatin foodstuffs have a long culinary history. The ancient Egyptians made a gelatin-like substance from protein-rich animal materials that they used in their cuisine. It wasn't until the 17th century invention of pressure cooking devices that the process of creating gelatin became significantly less labor and time intensive. The process was refined in the following decades, with the US inventor Peter Cooper filing the patent for Improvement in the preparation of portable gelatine in 1845. He never made much of the patent, and sold it to Pearle B. Wait, who's wife, May Davis Wait, helped turn the gelatin into Jell-O, both naming the product and turning it into a sweet, fruit-flavored dessert. They, too, had no luck selling Jell-O, and sold the patent for $450 to Orator Francis Woodward, who struggled for a period, before turning to marketing to increase interest in the dessert (NYT). By 1902, Jell-O was "America's Favorite Dessert," at least according to the advertisements. And now you know the history of gelatin and Jello. [more inside]
posted by filthy light thief on Feb 2, 2014 - 31 comments

"Here's how you run a short con, pay attention:"

The Dove Sketches Beauty Scam
"Dude, are you doing the Dove ad now? That was so April 15th...?" Yes, I realize I missed the meme train, but it's better to be right than part of the debate, especially when there is no debate, this is all a short con inside a 50+ year long con. Remember House Of Games? "It's called a confidence game. Why, because you give me your confidence? No: because I give you mine."
[more inside]
posted by the man of twists and turns on Feb 2, 2014 - 51 comments

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