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I.C.E.

Have you got ICE in your mobile? "Following the disaster in London . . . East Anglian Ambulance Service have launched a national "In case of Emergency (ICE)" campaign with the support of Falklands war hero Simon Weston. The idea is that you store the word "ICE" in your mobile phone address book, and against it enter the number of the person you would want to be contacted "In Case of Emergency". LINK.
posted by azul on Jul 11, 2005 - 30 comments

 
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