Back in the day, Ken Segall helped create Apple's Think Different campaign
and helped name the iMac
. More recently he worked on JC Penney's Yours Truly
, commercial, before JCP ousted Ron Johnson as its CEO. He writes a sharp, entertaining blog called Ken Segall's Observatory
, where he offers opinions on advertising and design geekery. His take on Ron Johnson's failure
is interesting, as is this post
on what it takes for an advertisement to stand out in a crowd. He calls attention to surprisingly decent ads from Microsoft
, critiques terrible ads (from Microsoft
and JC Penney
and even Apple
, and comments on whether skeuomorphism has its advantages
. He's also fond
of discussing product names
. Give this one a skip if advertising gives you hives, but for those of you who're interested in things like this Segall's blog is especially choice stuff.
posted by Rory Marinich
on May 3, 2013 -
Apple setting the marketing bar higher than their engeneers can jump again?
Today apple.com reads "Beyond the rumor sites. Way beyond." Apparently yesterday it said something like "This is big, even for us." All of this is reference to the San Francisco MacWorld Expo on Jan, 7th where they presumably plan to launch a new product. The most credible rumour
so far is a new iMac with an LCD flat-panel display that has been ready for months, but held back
. It's interesting that after the iPod popped the expectations bubble (don't get me wrong, it's a cool toy, but lots of people were disappointed after the hype), Apple is stirring up so much hype themselves. I guess they've got me talking about it.
posted by stevengarrity
on Jan 2, 2002 -