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Consider the Holy Bible as a product in a marketplace. It has several attractive qualities, foremost among them the tantalizing possibility that it contains the true word of a being who created the universe. But it has several worrisome drawbacks as well. Like most written anthologies it has poor replay value when compared to something like Spelunky; after you read it once you know more or less how it goes. It features a relatively weak Physical Rights Management scheme; for example, you don't need to purchase one for your household if you can simply borrow it from a friend or read it in a local church. Even its branding as a 'perfect document' becomes something of a double-edged sword; the first, purportedly perfect edition might seem very desirable indeed, but who is going to buy Holy Bible: Religious Text Of The Year Edition when the original is supposed to be immaculate? How are you going to make corrections, utilize analytics data or market additional 'content'? Where will your fine sponsors place all their full-page advertisements: After the crucifixion or before?—Form and its Usurpers is a long essay by Brendan Vance [previously] about videogames, Hegel, form, content, what "free" means, how capitalism ruins everything and what to do about it.