Why is (Radio) Shack -- a company that only markets to North Americans -- spending $20 million sponsoring Lance Armstrong and his team as he spends a year racing bicycles mostly in Europe? "Somewhere, someone has a Venn diagram showing the crossover between electronics geeks and cyclists. I’m sure those two sets have a lot of crossover." [more inside]
posted by ardgedee on Sep 4, 2009 - 78 comments

The bike racing world has a tradition of attention-getting designs, but some spectators at this year's Tours of California or France might have done double-takes at some of the art on Lance Armstrong's rides. As it turns out, Trek and Nike have commissioned custom designs promoting Livestrong, and as I write this Lance is cycling into Paris on a bike covered with butterfly wings, courtesy of Damien Hirst. [more inside]
posted by ardgedee on Jul 26, 2009 - 50 comments