New York Times: "For decades, automakers have relied on turbocharging, which uses energy captured from exhaust gases to force additional air into the cylinders, to increase the power and efficiency of some gasoline engines." "[Now] a prominent automotive supplier has developed a counterintuitive technology that could enhance turbocharged engines for passenger cars by improving fuel economy with no reduction in power. How? By spraying water into the cylinders as the engine is operating." Warning: Some marketing speak in quotes.
“Nature is stronger than technology, and that I will show here,” said Michael, who has no doubt succeeded in displaying the power of nature that triumphs over even some of the most revered examples of man-made machinery.
This needs a full screen, and preferably a dark room: Fastest Lap Around Manhattan 2013 [more inside]
"What do we see when we look straight at the sun and then close our eyes? That's right, a bright moving disk that lasts several seconds. Every child knows this afterimage effect. We use the afterimage effect for a completely new brand experience, for the first advertising commercial that doesn't use a directly visible logo, but by doing so generates a more intensive connection to the target group. We developed a cinema ad for BMW motorcycles that turns spectators into astonished fans. It does this by using an afterimage of the brand to literally get inside people's heads."
And it doesn't suck. The Jeff Koons BMW art car is out. Here's Wired's take on it, and Autoblog with a little piece of video from the unveiling. [more inside]
Jeff Koons joins other modern artists Andy Warhol, Roy Lichtenstein, and Frank Stella in treating BMW cars as a canvas for art. [more inside]
Conspicuous Combustion: since May 2007, 292 luxury cars have been burned in Berlin. A simple Google Map at brennende-autos.de ("Burning Cars") charts the date, model, and location of each.
Did you hear about the BMW M5 crash that occurred in Ocala, Florida over the weekend? (video - with a car advertisement opening, ironically). The five teenagers in the car flew 200 feet off an airport runway, then hit a tree, splitting the car in half. What you may not have heard of was that the driver, Josh Ammirato, was an active member of m5board.com, an online BMW M5 forum community. AmericanM5, he was known by, had posted only a day before the crash, asking about rough shifts when exceeding 140MPH. The thread about his crash. Edmunds Inside Line has full details of story, including map of the accident.
Google delists bmw.de. Google employee Matt Cutts reports on the removal of BMW's German web site from Google's index as a punishment for using webspam techniques to increase its search engine ranking. Webmasters and search engine optimizers discuss the issue at WebmasterWorld (no subscription necessary, just follow the link on the page) with a predictable mix of attaboys and dismay at Google's power.
BMW meets Nelson Mandela. Mandela, the once jailed, former President of South Africa, has autographed "The Democracy Car," ten BMW 325i Sedans to be raffled off as a fundraiser for the Nelson Mandela Children's Fund. The fund is an organization founded to help, "Developing partnerships and initiating programs that empower and improve the well-being of children and youth; Promoting the rights of children and youth through the influence of public policy and social awareness; and, Sustaining these initiatives through the development of a sound financial and knowledge support base, and being oriented towards achieving measurable results." You can enter the raffle by making a donation of any size--or not at all.
Back seat driver? Next time you get to drive a Williams F1 BMW around Indianapolis, you will want to know how to do it right. Thanks to the onboard telemetry spy system you can see how Ralf Schumacher tachs to 19000 rpm as he shifts up to 4th and reaches 333 kph on the straightaway, as recorded on the telemetry display (SWF). Compare with other tracks.
Can't get to the track? Drive your phone.
Can't get to the track? Drive your phone.
"Van Gogh never sold a painting in his life and died a pauper" is Toby Richards-Carpenter defending a car designer that may be destroying BMW. Chris Bangle is the designer that believes it's all about the art, but his many enemies are petitioning him to stop the damage to BMW's reputation and bank balance. Whatever, his unusal/innovative work seems worth discussing.
Not content on resting on its laurels, BMW brings in a new season of The Hire on bmwfilms.com. w00t.
On the Internet, no one knows if you're a dog. Slate continues to unravel the fascinating story of the hoax that was Robert Klingler. A man claiming to be the "head of BMW North America" was picked to do one of Slate's weeklong diaries; two days in, Slate discovered that the man was not at all who he said he was, and set out to find the truth. (Also being covered by Joshua Micah Marshall's excellent Talking Points Memo.). Turns out the likely suspect has quite a history of con artistry...
Don't register for contests at work? Man wins new BMW...for his employers. While this case actually makes sense, i could see situations where employees could win prizes on company time and have a problem. I would be So bummed out.
Besides being great directors, what do Wong Kar Wai, John Frankenheimer, Guy Ritchie, Ang Lee, and Alejandro González Iñárritu all have in common? BMW is cool. ...and Ang Lee is too, the Incredible Hulk, nice touch.