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Watch Marketing In Action Read this wire article about the "new" flat-iron steak and you can almost hear the gears spinning in the heads of Beef Council marketing flacks as they imagine how to take a junk cut of meat and turn it into the "latest taste sensation". Does the world really need another kind of steak? (link to news article via FARK.....don't hate me)
posted by briank on Nov 7, 2001 - 23 comments

Finally, some genetic modification I can sink my teeth into! Wired reports this morning that an Australian researcher has identified the genetic characteristics for "tenderness" and "toughness" in cow muscle tissue. Aussie cattle ranchers are already gearing up to produce animals that result in more tender, juicier beef. I'm drooling already.
posted by briank on Aug 22, 2001 - 14 comments