Borders and Lulu.com have teamed up to create
Border's Lifestyle, a new service allowing anyone to design and publish their own book and have it distributed through Borders stores, even including your own book tour and in-store readings. Is it, according to Ben Vershbow of
if:book, "bringing vanity publishing to a whole new level of fantasy role-playing,"
1 or a real innovation in book distribution, bypassing the professional gatekeepers?
[more inside]
posted by stbalbach
on Feb 21, 2008 -
35 comments