Why does Futura work here but Slanted Futura doesn't? Enter
FONTS IN USE: A breakdown, explanation and appreciation of type design out in the real world.
posted by The Whelk
on Jan 3, 2011 -
17 comments
When you receive your Logonom logo, you’re not just opening a symbol, a brand or a small representation of you, you’re also opening peace of mind. And that’s something we’ve worked hard for 113 years to pack into each and every box.
posted by Terminal Verbosity
on Dec 3, 2010 -
33 comments
Keep Burberry British. The 150 years old
very british brand is now under a new management that decided to ...*surprise* move production to China closing Treorchy plant, firing 310 workers , despite a 25% increase in profits ! Celebrities from Prince Charles to Tom Jones are supporting the protest.
posted by elpapacito
on Jan 28, 2007 -
72 comments
GamerDad, a site which has been around since 2003 (and is a registered trademark), has been a source of amusement and reviews for parents who play games, and parents who want to know what their kids are playing. Microsoft decided that they liked the name so much,
they would steal it. But at least they had the courtesy to
admit they knew about GamerDad before they stole the name.
posted by dejah420
on Oct 19, 2006 -
19 comments
Thousands of new products and businesses every year need names. The creation of these names, is a business in itself, and is usually a pretty secretive process. But
Igor, a naming and branding agency, offers a surprisingly detailed and illuminating primer on the naming game. Igor describes
how they do it and
who they’ve done it for. Igor’s
naming taxonomy charts for various products (including one for the
company names of naming companies) help illustrate the research portion of the process. Check out: studies of successful names like
Pepperidge Farm’s cookie names, and why AT&T Canada’s name change to Allstream was
a bad idea. And don’t miss Igor’s two blogs (metablogged
here):
Snark Hunting, “all about naming and branding in popular culture” and
Wordlab, on “naming and branding issues.” For fun, try Wordlab’s own tongue-in-cheek
naming tools, like the Drug-o-matic drug name generator, Name Your Band, and the Morpheme generator.
posted by beagle
on Sep 7, 2006 -
25 comments
Beyond Benetton and Betty Crocker: This Boston Globe article suggests a new age of multicultural marketing is upon us, with ethnically cagey
Vin Diesel at the forefront. Instead of "
United Nations"-style ads in which each actor is selected to represent a different group, the new style is towards ambiguity, as in the nonspecifically "ethnic"
Barbies, or more casual, offhanded reference to race, as in the "
Whassup?" Budweiser ads. Does this new "color-blindness" say anything about real social change, or is it just
trendy hucksterism?
Meanwhile, some very tired
sexist chestnuts continue to appear in ads: despite her full time job and gleaming SUV,
Mom still relies on
classic brands to keep house and make dinner, still solely her responsibilities in TV-land. What gives?
posted by serafinapekkala
on Jan 13, 2003 -
30 comments
Apple is apparently tidying up their corporate image even more while riding the wave of Jobs. They'll be eliminating the 'computer' part of the company name and will standardize on a series of 3D-ish solid color logos. The logos themselves, look as if they were stamped out of jello if you ask me. The next question is, of course, how long until Apple gets feeling retro about their identity, and starts using the old rainbow logo again. Anyone remember their 70's corporate typeface?
Motter Tektura
posted by grant
on Dec 31, 1999 -
1 comment
