From the depths of the old internet (Deuce of Clubs
), here is a prank call to the Monticello Drug Company about their "666" Cough Preparation
, which was followed up by a cease-and-desist letter to the site, and explained the source of the "666" branding
. DoC replied
, and received letters of support from folks
, including the CEO of Montiecello, who found the whole thing to be a laugh
. The CEO also sent weird labels
to the Deuce of Clubs, including a box of/for "Ghost Scent," a re-labeled version of a body odor eliminator that was initially intended for older individuals, but found a following with hunters
. To finish this journey into the internet past, DoC collected images of products, and a painting of a rural scene
, complete with a "666 Cold Tablets" sign on a tree. [more inside]
posted by filthy light thief
on Aug 14, 2013 -
One man's attempt
to rebrand Abercrombie & Fitch as "The World's Number One Brand of Homeless Apparel". SLYT
posted by dobbs
on May 14, 2013 -
Back in the day, Ken Segall helped create Apple's Think Different campaign
and helped name the iMac
. More recently he worked on JC Penney's Yours Truly
, commercial, before JCP ousted Ron Johnson as its CEO. He writes a sharp, entertaining blog called Ken Segall's Observatory
, where he offers opinions on advertising and design geekery. His take on Ron Johnson's failure
is interesting, as is this post
on what it takes for an advertisement to stand out in a crowd. He calls attention to surprisingly decent ads from Microsoft
, critiques terrible ads (from Microsoft
and JC Penney
and even Apple
, and comments on whether skeuomorphism has its advantages
. He's also fond
of discussing product names
. Give this one a skip if advertising gives you hives, but for those of you who're interested in things like this Segall's blog is especially choice stuff.
posted by Rory Marinich
on May 3, 2013 -
What really concerns librarians; what do they discuss
when they self-organise and decide for themselves? After the inaugural UK event
, the second
UK Librarycamp, with around 200 attendees, was recently held; reflections by Frank Norman
, Carolin Schneider  
, Sarah Wolfenden
, Amy Faye Finnegan
, Shambrarian Knights
, Jennifer Yellin
, Jenni Hughes
, Bookshelf Guardian
, Amy Cross-Menzies
and Simon Barron
, and by one of the organisers
. [more inside]
posted by Wordshore
on Nov 1, 2012 -
Are you curious how the brand of a large suite of complementary products is developed? It's more interesting than you might think. Adobe describes the decisions
that went into the new icons, splash screens, and other brand elements of Creative Suite 6.
posted by gilrain
on May 25, 2012 -
How the Brain Reveals Why We Buy.
"Most of us know that branding palpably influences our choices and shopping habits, but researchers suspect that branding can also fundamentally change the way we comprehend sense impressions.
At least that is the obvious conclusion to be drawn from the only (so far) classic study in neuromarketing, a fascinating study of what can be called the Pepsi paradox. " [more inside]
posted by marienbad
on Feb 3, 2012 -
is a collection of idealized NFL insignias that pay tribute to each team's history and geography in a period-specific aesthetic that glorifies the Vince Lombardi-era over the Cold-Activated-era
. This is not an exercise in nostalgia but an interpretation of the league's founding principles through the symbols that we, as football fans, identify with most." [more inside]
posted by Doleful Creature
on Jan 25, 2012 -
Two and a half years ago, we explored the early history of Cartoon Network
... but it wasn't the only player in the youth television game.
As a matter of fact, Fred Seibert
-- the man responsible for the most inventive projects discussed in that post -- first stretched his creative legs at the network's truly
venerable forerunner: Nickelodeon
Founded as Pinwheel, a six-hour block on Warner Cable's innovative QUBE
system, this humble channel struggled for years before Seibert's innovative branding work transformed it into a national icon and capstone of a media empire.
Much has changed since then, from the mascots and game shows to the versatile orange "splat."
But starting tonight in response to popular demand, the network is looking back
with a summer programming block dedicated to the greatest hits of the 1990s
, including Hey Arnold!, Rocko's Modern Life, The Adventures of Pete & Pete, The Ren & Stimpy Show, Double Dare, Are You Afraid of the Dark?, Legends of the Hidden Temple
, and All That
To celebrate, look inside for the complete story of the early days of the network that incensed the religious right, brought doo-wop to television, and slimed a million fans -- the golden age of Nickelodeon. (warning: monster post inside) [more inside]
posted by Rhaomi
on Jul 25, 2011 -
*Santa* is a Concept, not an idea.
It's an Emotion, not a feeling. It's both Yesterday and Today. And it's Tomorrow as well. Santa winds infinite Possibilities around finite Limitations to evoke the essence of invention and the Odour of Nostalgia. It has the complexity of Simpleness and the Simplicity of complexitiveness. It begins with the Hiss of Power and ends with the Ah of Surprise. *Santa* is.
posted by creeky
on Dec 16, 2010 -
Remember AOL Time Warner, the poster child of dotcom corporate hubris? It's still around, if only for a few more days. On December 9, the current media megacorp will fraction off former computer network behemoth AOL as a web portal firm and online brand. And what will that brand be? It will be a stock photo superimposed with a white Helvetica "Aol."
And, well, that's it
. [more inside]
posted by ardgedee
on Nov 23, 2009 -
is a corporate collective comprised of the nations most innovative and forward thinking businesses, known internally as Affiliates. Our primary objective is to sell a long overdue revolution to the American public through an innovative branding and advertising campaign which will benefit today’s large corporations, the American economy and the consumer alike.
posted by streetdreams
on Sep 16, 2008 -