Brazil-based agency DDB BRASIL, contracted by the WWF to make an ad which would drive a "Respect the Planet" theme home, thought that making a 9/11 themed ad would be a good idea. After the video somehow makes it to the internet (some say it was leaked by the agency itself to win an award at Cannes), outrage predictably ensues. DDB Brasil insists the commercial was nothing but a rough draft and the WWF has not endorsed the ad made in their name, although evidence exists suggesting WWF Brazil endorsed a similar print ad a while back. Stupid, bad ad and a comedy of errors? Or the latest viral ad strategy?
Brazil's new water conservation campaign: Xixi no Banho! (slyt)
The city of Sao Paulo passed an ordinance last year banning outdoor advertising; photographer Tony de Marco has been documenting the skeletal remains of the advertising infrastructure throughout the city; the impact looks like the aftermath of a new type of atomic weapon that targets marketing but leaves buildings & people unscathed.
These women are supposed to disgust you into buying low-fat yogurt.