Embrace the web! It’s the same mantra that we hear day in, day out, from various sources; always those who have a vested interest in convincing us that artists are not doing so. These people seem to be the pundits, or people who want music to be free, and artists to make money in other ways - either by touring or by ‘monetising their experiential awareness’. Are these people the only people in the world who don’t receive a thousand spams a day from bands on Myspace, from people on Facebook suggesting that they become a fan, from dullards on twitter?

posted by divabat on Dec 20, 2009 - 31 comments

A US Senate Committee just released its report on online loyalty programs. Combined, Webloyalty, Affinion, and Vertrue have made $1.4 billion in the past ten years charging customers $10-$20/month for marketing program memberships. Unfortunately, many of their customers (4 million this year) have no memory of authorizing the charges. [more inside]
posted by Nelson on Nov 18, 2009 - 26 comments

The Employable Web Designer ― Andy Rutledge at Design View constructs a list of suggestions to help aspiring designers better craft their own preparedness and, if necessary, adjust their degree plans toward a more effective and responsive result in the web design field. (previously) [more inside]
posted by netbros on Jun 28, 2008 - 39 comments

Trendwatching reports on "emerging consumer trends and related new business ideas." It is packed with ideas and links for new online business concepts that are currently emerging. The language is marketingpersonbuzzspeak, but the ideas (with supporting website examples) are fascinating.
posted by stbalbach on Sep 19, 2005 - 28 comments

Embracing Illegals: Companies are getting hooked on the buying power of 11 million undocumented immigrants - The Underground Labor Force Is Rising To The Surface [pdf]
posted by kliuless on Jul 11, 2005 - 30 comments

Earthly Empires: How evangelical churches are borrowing from the business playbook - "The triumph of evangelical Christianity is profoundly reshaping many aspects of American politics and society... This year, the 16.4 million-member Southern Baptist Convention plans to 'plant' 1,800 new churches using by-the-book niche-marketing tactics. 'We have cowboy churches for people working on ranches, country music churches, even several motorcycle churches aimed at bikers', says Martin King, a spokesman for the Southern Baptists' North American Mission Board... Many of today's evangelicals hope to expand their clout even further. They're also gaining by taking their views into Corporate America. Exhibit A: the recent clash at software giant Microsoft."
posted by kliuless on May 15, 2005 - 35 comments

The New Pitch
posted by Gyan on Mar 22, 2005 - 26 comments