Poor Sean Clifton, age 6, doesn't know the difference between a cartoon and an ad. "They just, um, taste so fruity to me." "They taste fruity, the Fruit Loops? What about real fruit? How do you like real fruit?" "Mm... I don't really like it." Kellogg agrees to major changes in the marketing of foods that are considered of "poor nutritional quality". Executive Director of CSPI Michael Jacobson explains.
posted by phaedon on Jun 14, 2007 - 79 comments