Coca Cola vs. H2O: Common dreams republishes documents from CocaCola's website describing their ongoing war against tap water in resturaunts. The bottom line? Tap water doesn't make money for CocaCola, but drinking bottled tap water such as Dasani does.
Covergent irony, perhaps, maybe intentional commentary. So the New York Times writes an article about the relationship between globalization and commercial messages, particularly the insertion of globalization itself into the commercials and advertisements. The headline: "Globalization on Film: Message in a Coca-Cola Can." Guess what was in the advertisement to the right of the story. Right: a Diet Coke advert. The ad rotates on re-load, so here's a screenshot, 36k.
Coca-Cola on tap at home? New recipies that include "2 cups of Coca-Cola"? Taking this a step further makes it interesting, with all manner of juices being available on-call.
Coca-Cola stays ahead of the curve. [NY Times, requires free subscription.] Facing increased criticism over commercialism in public schools, Coke vows to change its policies away from blatant advertising and strictly offering sugar-sweetened drinks. Most notable is a potential end to the "Cola Wars" of exclusive contracts with school districts. But with Pepsi following close behind [see end of Post article], is this really a landmark moment, or an attempt to stave off criticism while still branding the available target audience of teenagers?
Tale of the Coke Monkeys. GAH! Coke may lead to Cannabis! It's Salon, but it's hilarious.
Age of the Customer : John Ellis articulates the current business climate of customer empowerment and highlights some companies (Coke and Time-Warner) who Just Don't Get It.
Page: 1 2