Don't like those commercials that run before the movies in the theaters? Well, this weekend, Kraft Foods is introducing something new to screens across the U.S.,
"two- to three-minute branded-entertainment vignettes" that promise NOT to "knock you over the head with a bat as a brand commercial", but instead they... well... here's an example: Lunchables kids' meals present:
Alien Field Trip* (Warning: more artificially cheesy than Cheez Whiz). Kraft and other big advertisers are betting that
long-form ads will be "the Wave of the Future", and the perfect audience for them will be the folks who have already paid to see "Iron Man 2", "Sex and the City 2" or "Toy Story 3". What could possibly go wrong?
[more inside]
posted by oneswellfoop
on May 5, 2010 -
74 comments
Bad credit or no credit? No Problem! Are you on welfare? Social Security? No Problem! You have to see the
Special Man!
posted by grapefoot
on Apr 19, 2010 -
23 comments
Ever made fun of a commercial, a TV show, or a romantic comedy? Of course you have. It’s like shooting fish in a barrel. But even shooting fish in a barrel can be done with style. Check out Info Mania’s Sarah Haskins’ Target Women spots in which Haskins dissects how the media types depicts we women types, especially when it comes to those matters so dear to the lady brain, like
Botox,
birth control,
chick flicks,
female political candidates,
number two,
cleaning,
jewelry,
diets,
aging,
skin care,
the Oscars,
Disney Princesses,
vampires,
The View,
Michelle Obama’s arms,
Lifetime programming,
chocolate,
lady parts,
laundry,
security,
weddings, and of course that official food of women,
yogurt. You can find a complete listing of Target Women spots
here.
posted by orange swan
on Jan 20, 2010 -
72 comments
It's time to get ready for the Super Bowl... Ads! Adland has freely available archives of 37 years of commercials from the big game, over 2,800 ads - from 1969, when
Winston,
Salem,
Camel,
Tareyton,
Pall Mall, and
Silva Thins smoked up the Bowl *
cough-cough*, all the way to 2008, when the best-liked ad was
Bud's dalmation inspiration (how do we know it was best liked?
SCIENCE!). Some highlights of the collection include:
[more inside]
posted by taz
on Jan 29, 2009 -
40 comments
Haw! Haw! Try and get this Levi's song out of your head. This and the
Nesbitt's Orange spot were two of my favorite TV commercials as a kid. I hope they brighten up your Friday a bit. (YouTube alert)
posted by Oriole Adams
on Oct 27, 2006 -
13 comments