"Advertising is not well.
Though companies supported by advertising still dominate the landscape and capture the popular imagination, cracks are beginning to show in the very financial foundations of the web. Despite the best efforts of an industry, advertising is becoming less and less effective online. The once reliable fuel that powered a generation of innovations on the web is slowly, but perceptibly beginning to falter. Consider the long-term trend: when the first banner advertisement
emerged online in 1994, it reported a (now) staggering clickthrough rate of 78%. By 2011, the average Facebook advertisement
clickthrough rate sat dramatically lower at 0.05%. Even if only a rough proxy, something underlies such a dramatic change in the ability for an advertisement to pique the interest of users online. What underlies this decline, and what does it mean for the Internet at large? This short [PDF] paper puts forth the argument for peak advertising
—the argument that an overall slowing in online advertising will eventually force a significant (and potentially painful) shift in the structure of business online. Like the theory of Peak Oil
that it references, the goal is not to look to the immediate upcoming quarter, but to think on the decade-long scale
about the business models that sustain the Internet." [more inside]
is a free political simulation game founded by author Max Barry
back in 2002 (previously
). Loosely based on his dystopian corporate thriller Jennifer Government
, the game starts
by asking players to provide some national trappings and answer a few civics questions, then generates a virtual country with a matching political outlook. Periodic policy decisions
like mining rights and compulsory voting allow players to further modify their country along axes of social, political, and economic freedom
, arriving at one of twenty-seven colorful government types
like Tyranny By Majority or Scandinavian Liberal Paradise. There's also a healthy roleplaying community -- players can discuss current events in the General forum
, practice wargaming in International Incidents
, form cooperative Regions to debate internal affairs (many of which form their own communities
), and elect Delegates to send to the World Assembly
(so renamed after an amusing cease-and-desist from the real-world U.N.
). Their collective history is thoroughly recorded in the 35,000-article NSWiki
, which provides a detailed legislative record
, gameplay guide
, and profiles on many of the 90,000 active nations
, 8,000 player regions
, and countless characters
that currently make up the game world.
is a morbidly funny webcomic from Russo-Canadian digital artist Vitaly Alexius
). Set in the starkly diaphanous wreckage
of post-nuclear Manhattan, it follows an eccentric contingent of Soviet soldiers
as they poke through the detritus of the past and contend with the mutants, cultists, aliens, and other horrors that inhabit the ruins. The comic's striking art style
is the result of an arduous process, using "Photoshop, live actors, dead actors, sexy assistants, greenscreen, a camera, and a Wacom tablet"
to composite "6 years worth of textures: 1 terabyte of stock footage, shot in real abandoned, forgotten places of our world." This multimedia ambition has burgeoned into plans for a community-powered animated/live-action web series
). While waiting for that to come together, be sure to spend some time on Kimmo Lemetti's
excellent Gone With the Blastwave
), a very similar webcomic project with a more subdued palette that turned out nearly fifty pages of richly-illustrated post-apocalyptic humor before going on indefinite hiatus.
Fifteen years ago
this week, programmer Ron Britvich
launched version 1.0 of Active Worlds
. Started as an autonomous project of Worlds, Inc.
(a spinoff of educational gamesmaker Knowledge Adventure
), Active Worlds was one of the first and most ambitious attempts to create a 3D virtual community on the web.
Built on the architecture of Britvich's Worlds Chat
beta, Active Worlds debuted
in the form of Alphaworld
, a sunny green infinite plane open to public building
. In its opening years Alphaworld experienced a land rush of construction
, resulting in an anarchic starfish sprawl larger than the state of California
. A sister company, Circle of Fire, was soon founded to craft additional themed hubs
, and once individual ownership of worlds became possible the AW community spawned a veritable universe of hundreds of worlds
Although the company
has seen its ups and downs
since those heady times and its fortunes have slowly dwindled, the Active Worlds platform survives
to this day
. Look inside for a simple guide on how to log in to the (free) service, rundowns of the best worlds, links to essays analyzing the program's legacy, and other content summing up its venerable community
. [more inside]