SABMiller may have rejected Anheuser-Busch InBev's latest offer, but some analysts think an eventual merger is inevitable. [more inside]
Here is a brief history of the Coors Light Halloween promotions of the 1980s. And here is a more detailed history of the first of those promotions, the Coors Light BeerWolf.
Is Cinco De Mayo For Sale By the Alcohol Industry? In the 1960s, Chicano activists in Colorado promoted a boycott of Coors beer in response to employment discrimination against Latinos at Coors breweries. Coors had two problems. They had to fix their image with Latino consumers, and they had to figure out some way to get college students to drink more beer in May. The solution: start sponsoring Cinco de Mayo! Thus, even though Mexicans in Mexico celebrate their independence day on September 15th and 16th, Mexican-Americans are more likely to celebrate the May 5th anniversary of the Battle of the Puebla, which is not even commemorated with a national holiday in Mexico. In fact, the Battle of the Puebla was a skirmish in the Pastry War, a French intervention in Mexico that began because a French chef demanded several thousand pesos to compensate him for Mexican military officers looting his pastry supply.
The Peterson beer powered organ. Its like being the conductor of a well trained ensemble of jug playing hillbillies. (with sound samples)
The fish thought they died and went to heaven.