The Branding of Polaroid 1957-1977: How we beat Eastman Kodak and its little yellow boxes at point of purchase despite a clunky product and an irrelevant corporate name. Graphic designer Paul Giambarba blogs about his experience creating Polaroid's iconic corporate identity, product packaging and print advertising while freelancing for Polaroid through the company's rise and fall.
A Website about Corporate Identity. A large archive of corporation logos with design credits, typeface identification (or, at least the typographic roots of the ID's.) and Pantone color information. Not at all complete, but it's a very nice start. Hopefully it will continue to expand. via: Grain Edit (design blog)