Kohei Nishiyama is the co-founder of a company and a website: Elephant Design and Cuusso.com. They solicit product ideas from individuals (like these modular electrical plug in stacks), realize the feasibility and desirability of those products (There are currently 28 votes for a bag that apparently sticks together without tape), and then manufacture and sell those things (Hey! A Portable Night Light!). It's a process called Design to Order.
posted by sleslie on Nov 27, 2007 - 7 comments