São Paulo Fashion Week, the nation’s most important fashion event, has been forced by local prosecutors to ensure that at least 10 percent of its models are of African or indigenous descent.
The model scouts see it differently - it's all about what sells. "The goal" Brazilian model scouts say, "is to find the right genetic cocktail of German and Italian ancestry, perhaps with some Russian or other Slavic blood thrown in. Such a mix, they say, helps produce the tall, thin girls with straight hair, fair skin and light eyes that Brazil exports to the runways of New York, Milan and Paris with stunning success." Yet, "on the pages of its magazines, Brazil’s beauty spectrum is clearer. Nonwhite women, including celebrities of varying body types, are interspersed with white models. But on the runways, the proving ground for models hoping to go abroad, the diversity drops off precipitously." [more inside]
posted by VikingSword
on Jun 8, 2010 -