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nickyskye (2)

Seeking - How the brain hard-wires us to love Google, Twitter, and texting.
posted by nickyskye on Sep 6, 2009 - 40 comments

As the market plummets, it might be interesting to look at the neurological background in the breakdown of trust. The author, Jonah Lehrer, is a young brainiac writer for Seed and the excellent Frontal Cortex. l Scientists immediately discovered a strong neural signal that drove many of the investment decisions. The signal was fictive learning. l One way to think of the financial markets right now is that instead of being populated by rational agents, they're full of people with borderline personality disorder. [more inside]
posted by nickyskye on Oct 9, 2008 - 32 comments