With a “chief scientist” specializing in consumer behavior, an “analytics department” monitoring voter trends, and a squad of dozens huddled at computer screens editing video or writing code, the sprawling office complex inside One Prudential Plaza looks like a corporate research and development lab — Ping-Pong table and all. But it is home to the largely secret engine of President Obama’s re-election campaign, where scores of political strategists, data analysts, corporate marketers and Web producers are sifting through information gleaned from Facebook, voter logs and hundreds of thousands of telephone or in-person conversations to reassemble and re-energize the scattered coalition of supporters who swept Mr. Obama into the White House four years ago.
posted by Trurl
on Mar 9, 2012 -
59 comments
It's Election Day in America, and as is so often the case in this
fickle land, the results of the 2010 midterm elections are up in the air. Although President Obama's party is expected to suffer significant losses,
record numbers of districts remain competitive, and even minute errors in polling could mean the difference between
a historic Republican landslide and
an unexpectedly robust Democratic defense. At stake are control of not just the Senate and House, but myriad state and local offices, many of which will play key roles in the dynamics of the 2012 presidential race -- and, more subtly but no less crucially, the once-in-a-decade
congressional redistricting process. Much uncertainty surrounds the behavior of the electorate -- how many will turn out, and how informed will they be? To help move those statistics in the right direction, look inside for voter guides, national and state fact checkers, and an assortment of other resources to keep tabs on as the results roll in.
[more inside]
posted by Rhaomi
on Nov 2, 2010 -
858 comments
With the days counting down to the November election, people should really start to think about who they want to vote for. Get some straight information on who's running
here, and while you're at it, check to see how your
senators and
representatives
voted
on a variety of
issues.
posted by triolus
on Jul 21, 2006 -
16 comments