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"Make obstacles obsolete"....

"Make obstacles obsolete".... OK, I know that SUV-bashing has been done to death on Mefi, but has anyone seen the most recent TV commercial for the Cadillac Escalade? In a long video-game like sequence, the Escalade hurtles through a blade runner-esque cityscape, defeating missiles and a computer-generated robot. The voiceover chimes in to announce the brand and drop the tagline "Make obstacles obsolete."

That really sums it up, doesn't it? Driving an SUV is all about making obstacles obsolete - people, bicyclists, other cars....i'd like to see gas prices hit about US $5 a gallon this summer so that the Escalade would become obsolete...
posted by preguicoso on Jun 21, 2001 - 49 comments

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