As it builds a presence and invests in virtual worlds, IBM is hoping to avoid potentially embarrassing incidents by establishing official guidelines for its more than 5,000 employees who inhabit "Second Life," Entropia Universe," "Forterra," "There" and other virtual worlds. "IBM, whose 20th century employees were parodied as corporate cogs in matching navy suits, doesn't have an avatar dress code. But guidelines suggest being 'especially sensitive to the appropriateness of your avatar or persona's appearance when you are meeting with IBM clients or conducting IBM business.'" Other directives: "Don't discuss intellectual property with unauthorized people." "Don't discriminate or harass" and by all means, "Be a good 3D Netizen."
posted by ericb on Jul 26, 2007 - 9 comments