America’s biggest toy company is changing the most famous body in the world. Classic, curvy, tall and petite; 7 skin tones; 22 eye colours; 24 hairstyles; 8 hair colours: meet the new Barbie Fashionistas.
DC is partnering with Mattel, Lego, Random House and others to launch DC Super Hero Girls universe for girls. Here's seven things CBR hopes they can acheive.
Reelgirl: Slut-shaming Princess Leia or protecting childhood from adult sexuality? HitFix: The Terrible Unspoken Implications Of Star Wars' Slave Leia [more inside]
Frustrated with the modern toy market's focus on female characters with uncomfortable costumes, uninspiring back stories, and unrealistic body proportions -- "most are created for the adult male collector, decidedly more Hooters than heroine" -- Wellesley alumnae Julie Kerwin and Dawn Nadeau joined forces with the legendary creative team at EleventyPlex to crowdfund a new line of fierce, Joan of Arc-inspired action figures, designed to encourage girls to embrace their inner strengths and imagine themselves as self-made superheroes: I Am Elemental. [more inside]
Every so often, ethnic dolls make the news, like this recent piece on Nigeria's Taofick Okoya who started his own line of Nigerian dolls after giving up his search in frustration. Okoya sells between 6,000 and 9,000 of his "Queens of Africa" and "Naija Princesses" a month, and reckons he has 10-15 percent of a small but fast-growing market. But the history of dolls outside of 'mainstream culture' exemplified by blonde blue eyed Barbie has been rife with prejudice and stereotypes. As the African middle classes emerge, is this an opportunity that gives rise to domestic toy industries?
You probably know of Paul Dini as the guy who, over the past 20 years brought to television Batman, the beloved DC's animated universe (with Bruce Timm) and Duck Dodgers (among many other things). He's now working at Marvel after 20 years with Warner Brothers. Speaking recently on Kevin Smith's podcast he claimed that executives are spurning female viewers because they believe girls and women don't buy superhero show related toys, which may go some way to explaining the Wonder Woman decision (previously). (via) Dini's comments come at a time when many feel that the gender segregation of toys is regaining strength.
The Atlantic reports on the 2008 removal/"archiving" of the original three American Girl dolls, dolls whose arrival on the market in 1986 represented a "sensibility about teaching girls to understand thorny historical controversies and build political consciousness." [more inside]
Move over Barbie, Goldie Blox is coming to town. A kickstarter-funded construction toy + book series targeting at 5 to 9 year-old girls.
Sure, Scarlett O'Hara Barbie is lovely, and yeah, Dorothy from the Wizard of Oz Barbie is cute, but for my money, it's hard to beat Marge Simpson Barbie, Medusa Barbie, or Dominatrix Barbie. The full collection, located here, clearly owes a debt to Todd Haynes, and the Barbie Liberation Army, but is still worth a chuckle.