We've seen a number of Rube Goldberg machines in advertising before, but here's the first one I've seen that actually uses the controlled chaos of one to describe what their product actually does. Or doesn't, really. If you've ever worked in a print shop, you've probably seen something like this happen. Usually once or twice a day.
Finding it hard to get out of bed this morning? You might consider building your own Rube Goldberg Alarm Clock. (3:17 video)
Rube Goldberg, former mining engineer, Godfather to Mad Magazine’s “Snappy Answers to Stupid Questions,” cartoonist for Boob McNutt and Mike & Ike (they look alike), is best known for the now eponymous machines he started cartooning back in 1914 such as: how to not forget to mail a letter. Or the reminder to take out the garbage. Or the local government efficiency machine. Or the oversleeping cure. Or the German webserver wakeup device (it’s got sound). There are amateurs making ‘Rube Goldberg machines,’ but there are also serious contests, sponsored by serious engineers. (There are even do it yourself plans - y’know, for kids). Goldberg’s influence can be seen in a variety of media, but by the time he turned 80 he’d tired of cartooning and decided to begin sculpting. Needless to say he excelled and of course, influenced humorous kinetic sculpture.